This was a panel session of design veterans, with experience that ranges from client services to product development.
The internet is a never-ending data source. Through it, we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line.
But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors?
- The gut of one with years of experience will be different than a new designer
- One with years of experience may bring to the table best practices, past usability studies, past client input, and so on
- A new designer may want to get started by learning from experienced designers, participate in usability/user studies
- When you have a limited budget and time, do team designs from the gut. Then do user testing early to catch large issues and repeat this process through the cycle.
- It may not matter what your gut says, if you can’t convince your client that it is the perfect design.
- Then there is the whole debate whether you go with gut or research...it could make or break a career
Here are some reources for designers on developerWorks.