From Innovate 2013: Status-quo is not an option: A Systems Approach to Product Development
AndyGurd 270001QKDH Visits (2508)
Wow! What a first full day we’ve had here at Innovate 2013: The IBM Technical Summit. Jam-packed with main stage ‘lightning talks’, ‘mini main tents’, breakout sessions, industry forums and the Expo. The day kicked off with a series of lightning talks on DevOps, cloud, mobile, social, big data, agility, delivery analytics and of course mostly importantly for the engineering audience, ‘Smarter Products’. Bret Greenstein, VP, Product & Systems Development talked about the ‘jungle’ out there and the myriad of challenges facing companies as they try to maintain a competitive edge in their product & systems. Bret introduced the concept of a systems approach to product development and three imperatives for implementing that approach, and we heard from Jaguar Land Rover about their new approach to infotainment system development.
These topics were expanded on in the Product Development ‘mini main tent’ in which Bret was joined by Stan Przybylinski, Vice President of Research at CIMdata; Anne O’Neil, Director of Industry Outreach for INCOSE; Sky Matthews, CTO of Product & Systems Development at IBM Rational; and Matt Jones, Senior Technical Specialist – Infotainment, Jaguar Land Rover and Vice President GENIVI. Bret opened the session by looking at the rate of change in product & systems development across various industry sectors and that the bar is continuing to rise on what businesses, governments and consumers expect and proposing the need for a systems approach to product development. Stan of PLM (Product Lifecycle Management) consultancy CIMdata then talked about the changes brought about in product development by the growth in embedded software and how that’s been the tipping point for systems engineering to become a key approach across industry sectors. Stan highlighted systemic changes that organizations need to make to adopt a systems approach to product development. Anne O’Neil of INCOSE (International Council for Systems Engineering) talked about how she’s reaching out to industry sectors not usually associated with systems engineering and finding that product & systems complexity is driving a need for systems engineering. Sky Matthews expanded on IBM’s point of view on a systems approach to product development and introduced three imperatives – 1. Traceability across the lifecycle, 2. Access to all engineering information and 3. Collaboration across engineering disciplines:
For more information on the three imperatives you can read a white paper. Sky then talked about the work IBM’s done in enhancing solutions in support of these imperatives, with new developments in requirements management with Rational DOORS and DOORS Next Generation; quality management & test with Rational Quality Manager; collaborative design management with Rational Rhapsody Design Manager. To provide ‘access to all engineering information’, we heard about developments with IBM Rational Engineering Lifecycle Manager (RELM) being extended to reach new data sources including HP Quality Center, National Instruments TestStand, Mathworks Simulink and a portfolio of products for electrical and automotive systems development from Mentor Graphics. To deliver on ‘collaboration across engineering disciplines’, Sky told us of the partnership and integration work with National Instruments for integrating development and test and with Mentor Graphics for integrating systems, software and elec
Rounding out the panel, we heard from Matt Jones of Jaguar Land Rover (JLR), a major thought leader in the infotainment industry, on how customer’s expectations of in car information and entertainment is driven by the pace of development in consumer electronics, and how the six months software delivery lifecycle is a dramatic change from typical automotive delivery cycles of 5 years. Matt told us how, by automating lifecycle traceability, JLR have improved software validation cycles from six weeks to 3 days. Matt shared how crowdsourcing in the automotive industry is producing innovations within 3 weeks! And he told us how together with IBM, JLR are implementing a systems engineering approach to community collaboration that they hope will become standard across the industry.
Over lunch attendees joined ‘Birds of a Feather’ sessions including meeting representatives from engineering organizations such as INCOSE, IEEE, OMG and SAE to find out how those organizations can help with personal and organizational development. In the afternoon the breakout sessions began including deeper dives into IBM solutions for product & systems development, how to integrate systems, software & electrical engineering (featuring Mentor Graphics) and a panel discussion on the benefits of participating in and utilizing the Open Services for Lifecycle Collaboration (OSLC) to solve the tool, discipline and cross-organization integration challenge. And in the real-time and embedded software development track, Jordi Manzano of Diagnostic Grifols gave some great insights into how to be agile while also addressing regulatory compliance.
At the end of the afternoon, conference attendees were joined by local representatives from the defense and energy industries for industry forums. In the defense forum we heard from Richard Soley, CEO of OMG (Object Management Group) and Dr Bruce Douglass, IBM chief evangelist for embedded systems development. The energy forum was led by by Buck Martinez, Senior Director Project Development, Florida Power & Light Company.
In the Expo hall in the evening we were joined by the engineering organization representatives in the Product & Systems Development zone for another chance for attendees to learn more about membership and participation benefits.
Preview of Tuesday
Looking ahead to Day 2, you can look forward to the following highlights:
What did you think of Day 1 of Innovate 2013? I’d love to know what your highlights and key takeaways were. And if you have questions for the IBM product & systems development solutions feel free to ask them here. Well that’s all from me today. Back tomorrow for a day 2 recap and day 3 preview.