As a business owner, scaling your business is definitely a crucial part of your strategy, since that’s the only way to get to the level of profitability that you want. In doing that, there is nothing that is as helpful as incorporating tech tools into your business.
Here are ten excellent tips on how to incorporate tech innovations into your business for rapid growth:
1. Keep Your Docs Online
“There are times when you’ll have to make use of paper documents, but if you make a conscious effort to do most of your communication and transactions online, you’ll save money and time, as well as ensure that you do not have to bother about a document going missing or getting damaged.” - Mark Leman, Marketing Director of Blinds UK.
2. Big Data Analytics
“There’s always something to learn from the data your business generates or from your industry generally. Work with a qualified data scientist and you’ll be able to extract insights that’ll help in your decision making across several areas.” - Immanuel Debeer, Marketing Manager of Flight Hacks.
3. Embrace Remote Work
“Have you considered having some of your staff work from home? Although there are certain logistical challenges you’ll have to sort out, doing so will make it possible for you to access a wider talent pool than what’s within a day’s commute from your office, plus research shows it could make your employees more productive.” - Andrew Ruditser, Co-Founder & Lead Technology Coordinator of MAXBURST.
4. Use Online Collaboration Tools
“Whether or not you’re implementing remote work in your company, using collaboration tools like Asana, Trello and Slack is a great way to boost productivity. You’ll be able to work on files together in real time, assign tasks and also share comments without the lag of email exchanges.” - Ken McDonald, Chief Growth Officer of TeamSnap.
5. Have an Online Presence
“First, have a website. As basic as this is, you’d be surprised at how many businesses don’t. Secondly, ensure that it’s kept up to date, in terms of your blog, news or any announcements.” - Thomas Oldham, CEO of WebMotion Media.
6. Use Social Media
“Beyond having a website, social media is the best place to make a splash and get more people aware of your business and what you have to offer. Use your channels to monitor feedback, engage customers and even do some lead generation if you’re in the B2B market.” - Jesse Arseno, Marketing Manager of Teacher's Learning Center.
7. Pay Attention to Cyber Security
“Using tech for your business is great, but things can quickly go south if you do not keep your security systems shipshape. Something as simple as forgetting to update your anti-malware software or the firmware of your devices can expose them exploits by hackers.” - Anna Tran, Attorney at Lexton Law Firm.
8. Network Online
“Networking is the best way to get more contacts, establish partnerships and make inroads into new markets, but you don’t have to restrict your networking to conferences. You can join forums related to your business, use LinkedIn or even attend webinars.” - Tzvi Balbin, Head Of Digital at DataSauce.
9. Use Chatbots for Customer Care
“AI is the new frontier of tech innovation, and customer service is one great area where you can use it for your business. Set up a chatbot with machine learning integrated and it’ll be able to field customer queries automatically, with only the most serious ones being referred to staff.” - Matthew Travers, Executive Vice President of Lead to Conversion.
10. Organize Your Marketing Process
“Marketing is a very hectic aspect of business life, but you can use Customer Relationship Management (CRM) software to streamline the process and make sure you are able to keep track of lead generation and outreach effectively.” - Rahe Riazi, CEO of Copperblu Media.