Business should be where the people are. Hence social media analytics is the future of business.
From Web services to cloud computing, every service has a social media component attached to it. Social media analytics help to add value to a business organization by integrating the social element in to the enterprise. What it tells us is that being social is not a separate component, rather an essential part of the each of the activities undertaken by an organization. There is a lot of time, money and resources being invested in social analytics. For eg : analyzing the buying pattern of the consumer to come up with better products and services that meets his needs. The next step is to come up with a purchasing profile of a person what he likes and what he dislikes and come up with a recommendation algorithm based on his profile. This algorithm predicts what the consumer is likely to buy and shows up choices which are of importance to him. In this way it helps the consumer making the right purchases.