A local SEO audit can help your know whether there is an increase in the search engine rankings from time to time or not. SEO is not a one-time event, and so you should perform SEO audit at regular intervals, usually every two months.
Today, we will share some of the most important local SEO audit tips to help you succeed and improve your search engine rankings.
1. Title tags should be optimized
Every page of your website is unique, and so it is important to have unique, descriptive titles to attract local customers. This will also help you in feeding search engines with the information you wish to share about the website.
2. Links are important but don't overdo it
If you have learned the basics of SEO, you know there are many different types of links and many people make the mistake of adding too many links. This should be avoided.
Also, ensure that the content you have linked is relevant to the topic; otherwise your content could be seen as spammy, and it will negatively affect your search engine ranking.
Look for ways in which you can incorporate a strong link strategy and get backlinks from other authoritative domains.
3. Search engines should know about your website
It is necessary to let search engines know about your website in order to get it indexed regularly. This way, new pages and posts published on your website will appear in search results, and you’ll benefit from the same. This task can be achieved through Google and Bing Webmaster Tools.
In this case, it is important to note that pages giving 404 errors should be eliminated at the earliest.
4. Keep track of your URLs
Each URL of a website should be well formatted and unique. If this is not the case, look for a more descriptive, user-friendly format to clean up every URL of your website. 301 redirect should also be on your mind in this case.
5. Social media profiles should be updated
Social signals impact search engine rankings. It is imperative for you to update your social media profiles and engage your audience on social media even. Sharing details like local phone numbers and mailing addresses along with location-specific information will create a positive impact on your rankings.
6. Mobile is an important factor
Search engine giant, Google, has only increased the importance of mobilization as one of the most important ranking factors in SEO today. If your business does not embrace mobile, your competitors will eat up your market, and you’ll be left dry. So, include a mobile friendly website as a part of your local SEO audit.