Mobile and cloud has created an interesting and compelling intersection of technologies in the industry. Earlier this year, my team designed, architected and developed the solution for deploying IBM Worklight-based applications to IBM PureApplication System. This new feature, in Worklight 5.0.6, allowed both developers and system administrators to easily configure and deploy their mobile workloads to the cloud based upon the Worklight pattern. By integrating with both Worklight Studio and the IBM PureApplication System web based administration, we developed a strong devOps solution that provides a repeatable model for quickly delivering value in an age where the model is to deliver quickly and iterate often to keep pace with the ever changing mobile world.
Since the beginning of 2013, my team started to shift our focus to what we are calling "high value mobile cloud services". The first technology that we have been incubating is called Pass Builder. The intention of Pass Builder is to provide a cloud service in the form of a new set of capabilities that allows customers to create new business opportunities by engaging their customers (Passbook passes).
For those that are not familiar with Apple's Passbook.
- Passbook, lets users aggregate coupons, gift card information, special offers, and purchased deals in one convenient location
- New feature in iOS6 announced in Fall 2012
- Displays 2D barcodes
- Triggered by location and time of pass
- Delivered to device via SMS/MMS, Email, or via App
- Pass updates can be pushed via Apple Push Notification Service (APNS)
- Engage with mobile consumers with coupons, tickets, loyalty cards, and more
- Quickly and easily try new marketing ideas (Passes are like “lightweight”apps)
Pass Builder is being designed with true internet scale in mind with a strong focus on scalability, high availability and high capacity as tenets. This enterprise grade Software-as-a-Service solution expose its services (via a REST API) to integrated client applications for easy integration with existing mobile platforms such as IBM Worklight via it's adapter framework.
The feature list for Pass Builder Service will include: a web-based authoring tool for template creation, pass usage analytics (including GeoSpatial usage), integration with mail and MMS messaging systems, bulk pass creation and state management, and more.
To demo some of the capabilities around Pass Builder and it's integration with IBM Worklight, we created a demo video.