One of the terrific things about My developerWorks
is that you can create a group and then use different features like blogs, wikis, files, etc. to share and build that group. Group blogging has unique advantages that you should know about and consider.
Why group blogging rocks!
- 2 heads (or 3 or 4 or 5) are better than one. A group blog shares multiple perspectives, voices, and ideas.
- Group blogging allows you to have a more active, regular blog with less work for a single person
- Several people who are interested in blogging can combine efforts to have one powerful blog, instead of several smaller, less frequent blogs.
- Group blogs are an excellent way to keep your group updated on trends and news and start discussions.
- Group blogging let's you build your group and extend it's influence - sharing what you're learning with the rest of the world.
To build a solid group blog you need to establish topic(s) for your blog - most obviously, it should probably be defined by your group. You also need to identify one or two leaders to recruit new writers for the blog, lay down ground rules, and coordinate schedules.Have a goal for your blog
Think about what you want your blog to do, for example, do you want it to...
Think about how often you want to publish
- Keep your group informed on the latest news and trends
- Start discussions in the group
- Share tips and best practices
- Spotlight upcoming events and opportunities
- Spread the word about your group and attract new members
- Build thought leadership around your group topic
How often do you want to publish? Once a week? Twice a week? Three times a week? It's up to you. Just set a goal you think is achievable and aim for consistency. Then work with your group of writers to decide who's going to fill those slots. Recruit writers for the blog
Find teammates, friends, group members, people in your network who are interested in the topics for your blog. Reach out to them and ask them if they'd like to participate by writing on the blog. Be specific, and let them know what they'd need to do. For example, you might ask if they would write on your blog once a month. This would allow them to decide whether they'd like to make that time commitment or not. Be sure all your writers have a good profile on My developerWorks.Create a schedule
Let's say that you want to publish on your group blog twice a week, on Tuesdays and Thursdays. Assign or request your group of writers to specific days. Share the schedule with them. Then send them reminder emails so they don't forget!
Suggest blog topics
Sometimes the hardest part of blogging is coming up with something to write about. Provide a suggested list of topics- could be vague or specific - to help them think of something to write on the group blog. Most of us just need a little inspiration and then come up with a unique topic. Here's an example for a Java group:
Favorite Java web sites
Top five Java articles on developerWorks
The future of Java
Java in the news (current events)
Java spotlight - interview
New Java related tools or technologies
Resources for learning Java
Java conference recapsNotify your group that you're starting a blog
Use the "message your group" function on My developerWorks to let them know that you've started a blog in your group and link to it. Invite them to follow along and comment. And tell them that if they are interested in writing for the group blog, to contact you.
So what do you think? Is group blogging something you're thinking about doing?
If you're interested in meeting fellow My
developerWorks enthusiasts, keeping up with the latest My
developerWorks news, and sharing tips and best practices for using My
developerWorks and social networking, come join us in the My developerWorks enthusiasts group