#1 Lack of knowledge - This is usually being afraid of what they're getting into, because they don't know it that well or feeling overwhelmed and not knowing where to start.
#2 Lack of time - "I don't have enough time". Who can't related to this one?!?
If lack of knowledge is an issue for you, there's a relatively simple solution - get more information! There is great information out there about almost anything you want to do. I'm not going to focus on that in this blog post, but if you're interested in doing more on My developerWorks, I'd definitely recommend you check out our tips wiki page for starters.
But what I'd like to focus on is lack of time.
"I don't have enough time to social network" - The myth of all or nothing
One place where people seem to get hung up the most is the myth that you're either all in or all out with social networking. They think "I can't just dabble in it - I have to get really involved. And I don't have time to get really involved, so I'm just going to ignore it."
This isn't true. What's more important in social networking is that you do something consistently over a period of time. You're better off doing one small thing on a regular basis, than to start 50 things do them for two weeks and then stop.
Make it work for you
- Where do you want to start? If you could just do one thing (or two or three) on a regular basis, what would it be? - Instead of randomly doing a flurry of activity, pick the activities that are the most important for you and do those.
- How much time do you have to spend? 15 minutes a week? 1 hour a week? 5 minutes a day? Figure out how much time you're able to spend, then decide what you're going to do.How often would you do it? How can you work it into your schedule? You know the way you work better than anyone else - maybe for you spending 5 minutes every day works well, or maybe you'd prefer to spend 30 minutes one day a week, or 2 hours once a month.
- How can you make it just a regular part of what you do during the week? Are you already doing something as part of your job where you can just make this a part of it? For example, let's say you are working on an IT project and you are solving problems or finding new tricks or tips as you go. You could easily type those up as you find them and make them into blog posts.
- How can you make it a habit? If you can build a few simple tasks into your lifestyle so that they become a habit, you'll find it all much easier. A few tricks for making something a habit: Try assigning a day of the week to an activity - like "Social networking Wednesday"; schedule a reminder or repeating meeting into your calendar; do it at the start of your day; find the fun in it - do something you enjoy!
Ideas for small steps on My developerWorks
- Update your profile.
- Start following a few blogs on topics you're interested in - recommend and comment on blog posts you like.
- Find people with similar interests and add them to your colleagues in My developerWorks.
- Start updating your status on your profile.
- Create a watchlist in your "Home" on My developerWorks and follow tags that interest you.
- Start a blog and post once a week or once every two weeks.
- Watch a forum you're interested in and get updates by email.
*image via Jakob Montrasio