This week's developerWorks newsletter: What's the buzz at Innovate this year? Rational!
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Attendees at this week's Innovate 2011 conference are having to make some tough choices. Not only are there hundreds of conference-related events to choose from (sessions, keynotes, receptions, etc.), but it's all taking place in Orlando, Florida -- arguably the theme-park capital of the world.
And yet, the new IBM Rational solutions we're announcing at the conference can actually make your life easier. As you know, the challenges of software development -- technological, financial, and market-related (to name a few) -- are growing more intense all the time. Overcoming these realities can be harder than catching all the rides at Walt Disney World in a single day.
That's why you should check out the new and enhanced capabilities in IBM Rational software, which enable software-driven innovation through tighter integration across the lifecycle and better collaboration among stakeholders. Want a closer look? Neil Patterson's new article shows you how to cut complexity with Collaborative Design Management, while our upcoming webcast, "Secrets of software-driven innovation," provides more specifics on these Rational announcements. You might also want to connect with our newly anointed Rational champions -- non-IBMers who use their Rational expertise to lead and mentor others.
For those of you spending the week in Orlando, I'm afraid you'll still have to wait in line for the Summit Plummet. That we can't change.
Until next week,
John Swanson and the developerWorks editorial team
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