My name is Daniel Galt and I am the Product Marketing Manager responsible for evangelizing IBM Cognos Mashup Services (among other products such as Mobile & Office). I was originally the Product Manager for CMS so I was there when it first was released as an ‘open api’ to our customer base. It was quite a journey but definitely worth it! My blog today is a little different then what you have heard so far in the C^3 Development Community but I trust it will be useful to you.
I’ve spoken to dozens of Technical architects, IT and BI professionals about CMS and the value it brings and I want to distill these conversations into a few key points that highlight its value to an organization that has either implemented BI or is in that process today. Hopefully this will help you better understand how it can be used in your business, implementation or selling process.
Embedded and ‘in process’ BI: Business users want to take BI and use it in context of where they work today. For example, Customer Service Reps who spend their day in a CRM (Customer Relationship Management) tool often need other sources of information about a customer. Data such as backorders or customer service levels are often found in BI systems but are integral to a decision making or client facing process. I’ve seen multiple examples where BI should be inherent to the decision making process but it’s not, primarily because the integration effort and learning curve required was simply too high. CMS solves that.
Domain Specific Visualizations: A lot of companies have unique ways of visualizing data, using very domain or vertical specific graphics. We don’t build domain specific charts for niche markets but we certainly can ‘power’ them with Cognos rich XML content. CMS solves that.
BI Standardization: We all know how difficult and costly it is to support multiple BI vendors that are often spread throughout a large company. One of the inhibitors to true BI Standardization is that many of the BI implementations are so tightly integrated into key business systems. This tight integration between BI and an internal business application is immensely valuable and costly to replicate. Not any more! I’ve seen Proof of Concepts using Cognos Mashup Service to replace a competitive BI product with Cognos in just a few days. The end result is a significantly lowered TCO for the company and a greatly improved user experience.
I trust this is helpful and can help germinate some interesting ideas on how you can use Cognos Mashup Service and I look forward to feedback!