IBM SmartCloud Analytics - Predictive Analytics is typically deployed into environments that have a lot of operational data. Providing key insights derived from that data (e.g., early notification of emerging problems, topological insight) is the value proposition. Being able to do that in the face of a firehose of infromation is the challenge. How much data are we talking about? See here for some recent estimates.
How much data are we taking about? SmartCloud Analytics - Predictive Insights