Introduction to Smarter Commerce
Kathy MacWillliams 100000GQFD Visits (2017)
This course aims to introduce the idea of digital transformation of business models. Students will understand the impacts and challenges on traditional business models caused by the adoption of new technologies, and learn to recognize the necessity of integrating new technologies into new value chains. They will be introduced to the IBM view of the commerce cycle and appropriate software tools and techniques to implement new systems, including WebSphere Commerce, Sterling Order Management and Coremetrics web analytics.