Digital Analytics and Marketing On-Demand Learning Modules Course
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Global Knowledge is offering an IBM course called “Digital Analytics and Marketing On-Demand Learning Modules” for free here: http
The self-paced course consists of a collection of multiple-on-demand training modules for the Digital Analytics product suite and IBM Marketing Center. Each module is topic and application specific. New models are added on a regular basis.
Students will learn to utilize the core functionality available with IBM Digital Analytics and IBM Marketing Center. They'll also learn how data is collected through the IBM Digital Analytics tags and about the tools available to test and manage their own sites.
One of the primary teachings includes understanding and applying recommended tagging guidelines, all the while accessing in-product guidance and resources. Reporting capabilities are included, as well as the ability to create audience segmentation logic and evaluation of ad campaigns. In total, these make up only some of the 10 sessions available to learn from.