Are you headed to Savannah for AMCIS 2014? Make sure you take advantage of all the great faculty workshops and AMCIS sessions IBM has planned for the week, and please stop by our booth #202 and say hello! We will have Bluemix demos and subject matter experts, lots of great Big Data, Analytics, and Marketing reading material, and chocolate! We look forward to seeing you!
Faculty hands-on training sessions, Tuesday and Wednesday, August 5 - 6, 2014:
These no-charge, 3 hour hands-on labs are specifically designed to introduce faculty to the software and course materials available through the IBM Academic Initiative for the below topics.
Business Intelligence: Learn how to prepare marketing and business students with skills to help an enterprise turn information into insight and make better business decisions with the personal analytics solution, IBM Cognos Insight, to develop visualizations and perform scenario modeling.
Predictive Analytics: Teach students to discover hidden relationships in structured and unstructured data and predict the outcome of future events and interactions using SPSS Modeler.
Security: Find out how to introduce industry leading cyber security trends, principles, best practices to your students. Security is a key discussion related to a range of topics including data, analytics, applications, infrastructure, cloud and mobile computing. Learn how to leverage the IBM X-Force report and over 20 additional presentations and/or videos available from the Academic Initiative to teach key cyber security foundational concepts in your classroom.
Big Data: Prepare students to handle large volumes of data at rest using IBM InfoSphere BigInsights to manage the information produced with NoSQL options, including Hadoop with enterprise-grade features including visualization and exploration, advanced analytics, and security and administration.
Marketing management: Bring modern marketing tools into your classroom. Empower marketers to turn site visitors into customers, repeat customers, and loyal advocates by orchestrating a compelling experience through each customer's individual lifecycle using IBM Digital Analytics.
You are responsible for your travel and living costs. Register for these hands on training workshops today!
On Thursday, learn how IBM can help you expose your students to new game changing services and social Big Data analytics:
Innovation and New Digital Economies, August 7, 3pm and 5pm EST, Savannah Conference Center, Room 100:
Provide students the ability to go from idea to execution in minutes. Join us to learn how the IBM Bluemix™ cloud gives you and your students access to IBM, open source, and third party portfolio capabilities across Big Data and Analytics, security, mobile, and DevOps with the click of a button. Hadoop, Twilio, MapReduce, Ruby on Rails, mobgodb and more. With BlueMix™, you can teach your students how to make their ideas a reality without you becoming their technical support specialist. Because it's a quick platform to use (no need to install, configure, or deploy software) it's perfect for building quick applications for business organizations or to create a new business. With these capabilities faculty and students will be able to not only design and assemble applications, but immediately deploy and scale key services.
Join us to see and experience the new IBM Bluemix™ platform. Hear from other university faculty about how they are using this new technology in their classrooms to teach business, engineering, continuing studies and other students how they can leverage Bluemix™ to put theory into practice.
Teaching Students to Utilize Social Analytics in Integrated Marketing Communications, August 7, 3pm EST,Savannah Conference Center, Room 101:
Join Northwestern University Professor Randy Hlavac to learn how the Medill Integrated Marketing Communications department teaches social marketing and IBM social monitoring to their graduate and undergraduate students. This session will include how Medill teaches logging, twitting and using social to build the students professional persona.
Using IBM Social Monitoring and IBM Digital Analytics to build your social strategy, August 7, 5pm EST,Savannah Conference Center, Room 101:
Northwestern has developed an innovative way to teach students how to drive market share with social programs built on the profit, ROI, and other metrics used in traditional marketing channels. In this hands-on presentation, Professor Randy Hlavac will present a case study showing how students can use business methodologies to create measurable programs that they can use in a variety of contexts, from a major retailer to B2B and other business situations. Come to this session to learn how you can teach your students to build more effective social media programs that impact the highest value markets.
We hope to see you this week in Savannah!