I enjoyed presenting to our organization about the value of blogging, as well as blogging best practices.  Now ask yourself: what is blogging?  The simplest explanation is that blogging is a way for you to engage in an online conversation to share ideas and start dialogue. 

What are some blogging best practices?

• Make your posts personal.  Write about what excites and interests you.
• Develop a consistent online persona.
• Lead with something compelling, or risk losing your reader’s attention.
• Keep the blog concise, between 400 to 600 words. 
• There’s not set format or style, so be creative. Consider using
  • Paragraphs
  • Bullets
  • Numbering
  • Pictures
  • Links
• Craft a catchy, descriptive headline.
• The first sentence or paragraph is key to getting (and keeping) attention.
• Include images, whenever possible.

 

Always keep one thing in mind: the easiest thing for a reader to do is stop reading! Keep paragraphs short and direct. This is easy on the eye and allows the reader to digest small chunks. Include images, wherever possible. This is a welcome break for readers and also makes your blog more visually appealing.

How can I stay credible and interesting?

• Stay away from sales or market-speak.
• Be creative!
• Add a flowchart, in lieu of a long-winded explanation.
• Interview an expert.
• Find as many ways as you can to change up your content.

 

I appreciated the enthusiasm demonstrated during the blogging presentation and was pleased to see it generated beneficial discussion.  One of the questions posed during the discussion was how to start blogging on Service Management Connect (SMC). During our next presentation in late June, a colleague and I will be talking about SMC features and where to start, as well as how to upload a document and create a link. 

Now…who will be the next person to jump on the blog bandwagon?

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