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Comments (10)

1 ResslerB commented Permalink

I enjoy seeing how people like Kobe and Metta World Peace build their reputations off the basketball court. You can definitely see what drives and motivates them. Metta World Peace, formerly Ron Artest, is outlandish and unpredictable. He does things such as... well legally changing his name to Ron Artest. It is things like this that define him and his twitter is no different. Kobe, as you said, rarely tweets about things outside professional basketball. This also defines and shows what Kobe cares about and what drives him. 1 more Championship!

2 Jacqueline_Peha commented Permalink

Really interesting and relevant topic! I love how you focus this blog post on the concept of having a personal brand. It has become easier for celebrities/athletes to develop their own brand by having total control of what information they can leak to the public and not just rely on journalists to establish it for them. I think it would also be a compelling idea if you look into athletes who tweet themselves or those who have a team that do it for them. Do fans care if their idols have other people tweeting for them? Is there backlash with that?

3 danield23 commented Permalink

Great post and very topical. Athletes can use twitter in a variety of ways, least of which is to brand themselves and make money. It is very easy way to drive engagement with fans and establish relationships. Mixing in the right amount of serious tweets and comical and non sports related tweets is also important. However, it is very important not to air out frustrations or anything negative because it remains on the internet forever and can hurt your brand and twitter presence, even if you delete it a second later.

4 yulkim commented Permalink

Twitter is in fact very beneficial for those involved in the sports world. I like that you listed clear recommendations for athletes who want to take advantage of Twitter. Great examples in the voicing part. I've noticed that celebrities and talent who have a strong and personal voice on Twitter is the most followed. Though professional use is important, social media is meant to bring people together - in this case, a star to his fans. That personal touch is important because it gives insight to the fans which is essentially what they are seeking. I also agree with what you said in being consistent on Twitter, whether it's the voice or the content. Twitter is definitely a powerful tool that could widely benefit leaders in the community. Just having an account is not enough - they must know how to use if effectively.

5 PeterWillis commented Permalink

Great post. I am guilty of following several athletes on twitter. Not only do they have interesting/funny things to say, they also give me inside news updates on notable things going on in the sports world. I think this accurately addresses branding for athletes (and branding for businesses in general). Twitter is a valuable tool to advertise if you keep your posts interesting and fun.

6 bstewart commented Permalink

I really like the style of your post.. by introducing your topic and outlining what you are going to discuss gives the reader a guide about what to expect as well as a bulleted list to remember. I also liked your use of visual examples.

Content-wise, I still find it amazing how a simple tweet can communicate to thousands of people and continued to be shared and retweeted countless more times. I think consistency is key to illustrating a personal brand well, whether that be athletes or not. Maybe you could describe from the other perspective, how the followers of athletes can initiate conversations with athletes through twitter. How can twitter portray not only a personal brand, but a relatable and more humanistic view of star athletes?

7 gstarkey commented Permalink

Very informative. I like how easy it was to read your post as well. I agree with your statements, Twitter can make or break an athlete. We have all see that it is all to easy to say something when you are angry and then regret it later. Once it is out on the web it is there for good. I like how your broke down how to be successful at twitter in three easy steps.

8 Cheng-Yi(Sophie)Chang commented Permalink

This again is my favorite post. You did such a great job! I like how you make an idea so interesting and lead people step by step to explore the idea you are trying to build. The wordings look alive. Very well done.

9 anamsessions commented Permalink

I like how you use athletes as an example of creating a voice and also show some of their tweets. I think it is really interesting to think about this in terms of branding because while they are personal accounts, we often forget that they can also be used to promote other aspects of their brand or image. Athletes are often sponsored by other companies and are, in some ways, acting as a representative. When done correctly, Twitter can significantly help increase an athlete's reputation. But if done carelessly or at the expense of others, unprofessional tweets can damage any person's reputation and cost them money and credibility.

10 Silvija_Lau commented Permalink

You know how to catch readers' attention and that is extremely relevant. I love the outline at the beginning and the fact that I now clearly understand your full topic for the research paper. I believe it is very relevant. And in this case it is true that nothing is left unheard. I just remembered an example from Superbowl, when R. Sherman flamed out after reporter asked him a question. The same way you can flame out in a tweet, as you mentioned, when it's fully accessible the whole time. Overall, great job!

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