Do you ever wish you had a second opinion when shopping for new clothes? Don’t you wish that your friends could see you in your new outfit before you purchased it to see if they like it? Clothing retailors are now starting to use social media to improve your shopping experience.
A brazilin clothing retailor has induced social media into its store in order to help and improve clothing decisions for its customers. The store, C&A, is using the Facebook platform to count real-time likes on their clothing products. C&A uploads its new line of clothes to its Facebook page where people can “like” the different outfits and clothing attire they desire. These “likes” then link up with digital hangers that have the exact same clothing item on them and a digital display showing the number of likes appears on the hanger. In theory, the store hopes that with an increase in “likes” comes an increase in sales
This new software can also help the company decide on what styles are in and which styles are out. One may be able to hypothesis that the more number of “likes” a type of garment has that the company should invest in more products that are of a similar style, material or fashion. The same can also be said if a garment has a relatively low number of “likes” compared to other garments in the store. With less “likes” this information could be used again in helping to makes decision of what inventory should be rotated out, placed on sale, or no longer stocked.
With social media becoming an ever-increasing importance of our life, we could be seeing just the beginning of companies using social media to increase their customer’s experience. It is my guess that more companies will launch similar campaigns to that of C&A’s in hope of increasing marketing and sales.