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Comments (10)

1 yulkim commented Permalink

You bring up a lot of great points in regards to reaching the target audience. All different types of audience are definitely found in different mediums. Millennials do use Snapchat, Vine and Instagram frequently so it makes sense that HBO would use those platforms to promote the show Girls to audience. This just proves that the medium is always changing and nothing is ever constant in the digital world. It's critical to stay up-to-date and relevant when maintaining relationships with the audience.

2 SamyMartinez commented Permalink

I'm so fascinated by this post. I love unprecedented marketing moves because it's truly what separates a company from its competitors. In order to efficient market something, you need to put yourself in the shoes of the target audience, and HBO did just that for the new marketing campaign for Girls. I'm curious as to how well Girls is doing in comparison to other HBO shows-- before and after the new campaign.

3 PeterWillis commented Permalink

Great post. I didn't realize how much trouble HBO and other shows go through to market outside the typical channels of commercials. I didn't even know companies could use Snapchat to show clips and previews of upcoming products (in this case shows). I would be nice to see some numbers comparing companies that utilize social media to promote with those that don't.

4 KiaraAdams commented Permalink

Great post! The world of online marketing merging with social media is a fascinating topic, and it's clear that HBO has harnessed the power of the internet to attract its target audience. I would not at all be surprised if other networks with other shows aimed at a specific demographic begin to utilize this tactic as it seems to be an effective strategy for HBO.

5 bstewart commented Permalink

Social media illustrates a way for HBO to stay up to date in real time. A very useful tactic to attract their target market by being relatable and mobile by using the latest trends to organically develop more than just watchers, but participants. Social Media does and will be a creative tool to engage and create conversations surrounding the show. This is an interesting read and insightful post!

6 bstewart commented Permalink

Social media illustrates a way for HBO to stay up to date in real time. A very useful tactic to attract their target market by being relatable and mobile by using the latest trends to organically develop more than just watchers, but participants. Social Media does and will be a creative tool to engage and create conversations surrounding the show. This is an interesting read and insightful post!

7 gstarkey commented Permalink

Great points made throughout your post! It is very true that our generation does multiple things while using our smartphones. I find it interesting that HBO is using these newer apps in order to reach out to their customers/ followers. I believe that more companies will follow HBO's trend of reaching out to users through additional apps rather than traditional social media platforms such as Facebook.

8 Cheng-Yi(Sophie)Chang commented Permalink

You really raise great points on how young adults behave to the new technology, and how an entertainment firm should reach those audiences. You demonstrate very well on how HBO does marketing to their show to the young generation. With so many social channels, it is really important to make each firm to be aware of which one to choose.

9 Silvija_Lau commented Permalink

I like that you did some valuable research on this. The fact that young people get carried away by this new era of smartphones, posting, blogging, etc, while doing every other task during the day, is slightly disturbing. Especially when you think about it and realize that you are one of the people falling under that percentage. Therefore, HBO used a clever strategy to attract millennials' attention. Very nice analysis in the last paragraph. Besides, you used some catchy images.

10 lgreg commented Permalink

I'm obsessed with Girls and I'm obsessed with the post. I'm writing a blog about social media's influence on the TV and Film industries, so I find it very interesting how this show is promoted. This viral marketing campaign is the perfect example of how entertainment promotion is changing to better appeal to the younger Millenial demographic- in a very unique and humorous way too (I love that emoji screenshot tweet).

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