Nowadays, it’s almost impossible to find a company that doesn’t have a Facebook page, a Twitter account, or even both. Facebook and Twitter have become necessities for companies of all types, but it would be a travesty to overlook the necessity Instagram. Check out these 4 benefits of an Instagram account that are hard to pass up on.
1. Allows customers to “window shop”
Once upon a time, online shopping became the easiest replacement for actually going shopping; however, Instagram is quickly gaining momentum as the newest form of window-shopping. Followers can scroll through their homepages and find pictures of their favorite brand’s newest spring collection of handbags, and any instagram user can simply search for an account or hash tag to see what’s new for the retailer. Although users cannot directly purchase items on Instagram, profile descriptions, or photo captions can provide external links on where the item is available for purchase.
2. Promotes direct consumer participation
Companies such as Virgin America encourage their consumers to Instagram their own personal photos with the hash tag #VirginAmerica so the company can “follow along on [the customer’s trips]. Virgin America even goes so far as to re-post a customer's Instagram to their own company account. It's a unique company-consumer interaction that also serves as a reward system of sorts. This gets the consumer involved, and also throws in a little bit of free promotion. I
3. Gives users a peek behind the scenes
Instagram gives businesses the opportunity to show their followers a side of the company that isn’t normally seen. Burberry for instance at the most recent London Fashion week, Instagrammed photos from behind the runway, as well as detailed shots of their new collection. This creates a feeling of exclusivity amongst consumers, and gives a unique experience to followers.
4. Provides an opportunity to go viral
Like Youtube does for only videos, Instagram can do for pictures and video.Instagram’s popular page displays the current moment’s “hot” pictures and is visible to all users of instagram. ALL USERS OF INSTAGRAM! And virtually for free. Why ignore the opportunity to go viral?