LinkedIn is a valuable resource. For those looking to network. For those looking to recruit. For everyone. But in the websites attempt to beef up user profiles and increase user participation, they have made their some of their functionalities "spammy" and useless. First and foremost is LinkedIn's Endorsements tool.
As Chris Dressi, CEO and Founder of Silverback Social, put it, "endorsements are the poor man's recommendation. They are the seamless and slicker younger brother." While this tool originally seemed like a novel concept, the fact they are "frictionless" and require little effort. All you have to do is click a button.
In reality, these endorsements are useless. Heres why:
1. Quantity isn't quality
The more people endorse you, the more genuine and thoughtful endorsements get lost in the noise. The fact that LinkedIn requires you to endorse a certain amount people slowly works against them.
2. They are too easy to get
All it takes is one click. This has degraded an endorsement to the worth of a "like" on Facebook. There are even website where you can buy endorsements for money.
3. Recruiters don't see any value in them
It might look visually appealing to have a "rubix cube of faces" of people that are endorsing you skills but recruiters really don' t care. If they can't invest the time and energy to write out a recommendation that truly showcases your skills and how you developed them, then it won't help you out.