IBM Design

IBM Design

We think with our hands

We painstakingly craft experiences using our hands-on framework, IBM Design Thinking—with empathy, insight and thousands of Post-it® Notes.

Above all…good design must primarily serve people.

Thomas J. Watson, Jr., President, CEO and Chairman of the Board 1952–71

Great brands differentiate themselves through the design of their products and services. By setting users—not raw technology or buyers—as our North Star, IBM Design establishes human experience as our principal benchmark and delivers iconic user experiences across the IBM portfolio.

Recent work

IBM Bluemix

Designed to meet developers where they live

IBM Design Thinking helped the IBM Bluemix team create an enterprise-grade sandbox that lets developers tinker, test and tune—in minutes, not days.

Read the case study

The making of: IBM Mail Next

Finally, email reconsidered. You’re welcome.

IBM Mail Next zeroes in on important people, actions and events, allowing you to focus on your work, rather than your inbox.

See your new inbox