In practice, complex problems often call for complex teams—and complex teams can be a challenge to manage. Project management frameworks can help manage complexity. We might divide teams into “squads” or “workstreams,” or we might divide time into “sprints” or “phases.” We might even standardize around a common process for teams to follow.
No matter how we organize a team, delivering great user outcomes requires us to stay focused and aligned on what matters to users.
The Keys are our three most important techniques for diverse teams to reflect together as we move from idea to outcome. They help us get aligned, stay aligned, and stay in touch with real-world needs—even when we’re deep in the work. Though they’ve been honed through our experience with our largest teams, we’ve found the Keys to be invaluable for teams of all sizes.