IBM
SXSW
2017

March 10 > 14
204 E 4th St.
Austin TX.

IBM is making

About

Come explore how IBM is making essential aspects of your life better, then pick up our tools and create a world-changing idea of your own.

March 10 > 14

10am - 5pm

our world
more engaging

The best tools are the ones that you actually enjoy using. From realtime heat-mapping to augmented and virtual reality, come find out how IBM is making your world more Engaging.

our world
more secure

Cybersecurity is a worldwide problem, but at it’s root are millions of individual devices. Find out how IBM is helping companies protect themselves from global threats, then see how vulnerable you might be as an individual.

our world
more personal

Every individual is unique — that’s why the best new products are the ones that treat people less like faceless users and more like actual human beings. From weather to education, come find out how IBM is making your world more Personal.

our world
healthier

Seniors want to maintain independence and dignity as they age; doctors want to get more out of the vast collection of medical data they have access to. So, we helped them do it. Come find out how IBM is using Watson and the Internet of things to make your world Healthier.

our world
more creative

When it comes to making music, there’s no better way to reinvigorate your creativity than by bringing in a collaborator. What if that collaborator was one of the world’s most advanced AIs? Come find out how IBM is using Watson to make your world more Creative.

personali-tee
connections

What’s South By without a little swag? Have a conversation with Watson to determine your iconic personali-tee, then grab a shirt branded with your unique symbol and start making connections!

Schedules

Makers' Garage

The Makers’ Garage is a dedicated space on the first floor set aside specifically for developer-focused deep-dives. These deep-dives give attendees an opportunity to engage with our developer tools in more depth, inviting them to open up the terminal and actually dig into the code.

Build a TJBot and Take Him Home

Maryam Ashoori
Manager of design known as IBM “cool things” czar

RSVP Here

TJBot is an open source paper robot that connects to IBM Watson in a fun way.

In this workshop, you will build a TJBot and bring him to life with IBM Watson. You'll be able to interact with TJBot and make him shine, dance, speak, and wave.

Eye on Film Series

George Faulkner

RSVP Here

The floor is lava!

Sam Richard
Agile Team Experience Lead

RSVP Here

Home automation powered by virtual assistances is so hot right now. Come learn how to build your own with Watson Conversation and Watson IoT!

In this activity, we'll use the Watson Conversation API and Node Red to create a virtual assistant to control the venue's Hue lights, teaching our lights how to respond if we suddenly dive under water or if the floor becomes lava! If we've got time, we'll even connect speech to text to be able to play a full game of The Floor Is Lava just by shouting at our computers!

Serverless Twitter bots

Erin McKean
Developer Evangelist

RSVP Here

Make fun, easy Twitterbots the serverless way

If you've ever wanted to create your own fun Twitterbot, OpenWhisk makes it easy. In 20 minutes you can create a simple function with OpenWhisk to set up a Twitterbot that tweets random phrases from a text file at scheduled intervals. (Prerequisites: please request Twitter API keys and authorize an app before attending the workshop.)

IBM Community Radio

IBM Community Radio is a grassroots effort run by music-loving IBMers around the world. Set up in a DJ booth on the rooftop, the radio station will broadcast a diverse blend of music interspersed with live episodes of our IBM Asks and THINK Podcast series.

Girls Room

Noelle Hoffman

UX Research Panel

Rebecca Knowe, Stefanie Owens & Guests

Special Guest: Jon Iwata

George Faulkner with Jon Iwata, Senior V.P., Marketing and Communications IBM

Austin Metro

Paul Manna

Toolsday

Chris Dhanaraj & Una Kravetz

Rooftop Lounge

The rooftop of Brazos Hall is part lounge space, part live studio audience. Attendees can kick back and relax with some refreshments from the bar while watching live tapings of our IBM Asks and THINK Podcast series, which will be broadcast simultaneously on IBM Community Radio.

IBM Asks

IBM Distinguished Designers
Doug Powell, Adam Cutler, Charlie Hill

IBM has transformed its design culture in recent years at a scale never before seen in the industry. A key to this transformation has been establishing a complete career path for designers in the company. In 2016, IBM named its first three Distinguished Designers, an executive appointment which recognizes the company's top designers. IBM's Distinguished Designers will join us to discuss their journey and how they are using this appointment to bring outcomes for design at IBM.

IBM Asks

John Maeda

John Maeda is an American executive spearheading a new convergence across thedesign + technology industries. He recently joined Automattic as Global Head ofComputational Design + Inclusion and previously served as Design Partner at KleinerPerkins Caufield & Byers (KPCB), a world-leading venture capital firm. An internationallyrecognized speaker and author, his books include The Laws of Simplicity, CreativeCode and Redesigning Leadership. He holds degrees in Electrical Engineering +Computer Science from MIT, an MBA from Arizona State U, and a PhD from Universityof Tsukuba in Japan.

Maeda serves on the Board of Directors for wireless hi-fi innovator Sonos and the globaladvertising firm Wieden+Kennedy. He is also a member of the Technical AdvisoryBoard for Google’s Advanced Technology + Projects Group and the World EconomicForum's Global Agenda Council on New Growth Models. Most recently he was advisorto John Donahoe, CEO of eBay Inc., where Maeda facilitated the advancement of eBayInc.’s design culture at scale. Prior to his work in industry, Maeda was a tenuredresearch professor at the MIT Media Laboratory and 16th President of the Rhode IslandSchool of Design.

IBM Asks

Meet the Maker: Will Bryant

Makers' Garage

The Makers’ Garage is a dedicated space on the first floor set aside specifically for developer-focused deep-dives. These deep-dives give attendees an opportunity to engage with our developer tools in more depth, inviting them to open up the terminal and actually dig into the code.

Focus on the UI with Create React App DevOps

James Y Rauhut
Designer, IBM Design Language

RSVP Here

Times are tough when you are the only dev on your team. Learn how continuous deployment can take a lot off your plate.

"What happens when you have to do it all, but only have the knowledge and time of a front-end dev? You get by and automate as much as possible. Join us as we take a look into making your workflow easier!

We will be making the base for our web app using Create-React-App, Node, and Express. Then we will setup zero-downtime deployment using Github, Travis CI, and Bluemix!"

Learn how to cut through the workspace noise

Joe Russo
Lead Designer Watson Work Services

RSVP Here

Developers will get code they can use to tame the noise in their communication tools.

The newer team collaboration tools, while easy to use, just add more noise and more chaos to your day. Understand the conversation and tame the noise with Watson Work Services.

Quantum Computing

David Abraham, IBM Research
Brian Vlastakis, IBM Research

RSVP Here

Quantum computing promises to be the next major technology with the potential to drive a new era of innovation. IBM is building the first universal quantum computers for business, seeking to tackle currently unsolvable problems in fields like drug discovery and artificial intelligence. Come by to test out quantum and get a virtual tour of IBM's quantum lab in Yorktown Heights,

The floor is lava!

Sam Richard
Agile Team Experience Lead

Home automation powered by virtual assistances is so hot right now. Come learn how to build your own with Watson Conversation and Watson IoT!

In this activity, we'll use the Watson Conversation API and Node Red to create a virtual assistant to control the venue's Hue lights, teaching our lights how to respond if we suddenly dive under water or if the floor becomes lava! If we've got time, we'll even connect speech to text to be able to play a full game of The Floor Is Lava just by shouting at our computers!

IBM Community Radio

IBM Community Radio is a grassroots effort run by music-loving IBMers around the world. Set up in a DJ booth on the rooftop, the radio station will broadcast a diverse blend of music interspersed with live episodes of our IBM Asks and THINK Podcast series.

Austin Metro

Paul Squires

Astor Place: The Ramones

George Faulkner & Michael Gramaglia

Geek in Review

Stephanie Hagadorn & guests

Embryonic

Randy Gregory

Lean N Mean

Bradley

Rooftop Lounge

The rooftop of Brazos Hall is part lounge space, part live studio audience. Attendees can kick back and relax with some refreshments from the bar while watching live tapings of our IBM Asks and THINK Podcast series, which will be broadcast simultaneously on IBM Community Radio.

IBM Asks

Jodi Cutler, Watson Education
With special guest Elmo

IBM Asks

Kelly Mooney
CEO, Resource/Ammirati

Makers' Garage

The Makers’ Garage is a dedicated space on the first floor set aside specifically for developer-focused deep-dives. These deep-dives give attendees an opportunity to engage with our developer tools in more depth, inviting them to open up the terminal and actually dig into the code.

Bluemix Garage
RSVP Here
Going Full Stack with Swift

David M Okun
Developer Evangelist

RSVP Here

Taking a Mobile Programming Language and Making it Do Everything Else

What if you could open your front door with your smile? What if you could see when your family members do the same? When Apple open sourced Swift in 2015, IBM took it and broke it out of its shell, making it do almost anything *but* mobile. In this demo, David Okun will walk you through how Swift has affected his career, and how, with added power from IDscan Biometrics Ltd., Swift on the Server can affect your career as well.

Object Cloud Storage

Brittany Heath

RSVP Here

IBM Community Radio

IBM Community Radio is a grassroots effort run by music-loving IBMers around the world. Set up in a DJ booth on the rooftop, the radio station will broadcast a diverse blend of music interspersed with live episodes of our IBM Asks and THINK Podcast series.

Freeform Topical

Raquel B. & Jordan Shade

Social Content / Documentary Short Filmmaking

George Faulkner & Michael Gramaglia

Drumz

Will Chambers

Rooftop Lounge

The rooftop of Brazos Hall is part lounge space, part live studio audience. Attendees can kick back and relax with some refreshments from the bar while watching live tapings of our IBM Asks and THINK Podcast series, which will be broadcast simultaneously on IBM Community Radio.

THINK Leaders

Cory Haik
Chief Strategy Officer, MIC

TBD

Doreen Lorenzo
Director for the Center of Integrated Design, UT

Skills To Succeed in a Cognitive World

Jesus Mantas, General Manager, GBS
Manoj Saxena, Executive Chairman, CognitiveScale

Makers' Garage

The Makers’ Garage is a dedicated space on the first floor set aside specifically for developer-focused deep-dives. These deep-dives give attendees an opportunity to engage with our developer tools in more depth, inviting them to open up the terminal and actually dig into the code.

Build a TJBot and Take Him Home

Maryam Ashoori
Manager of design known as IBM “cool things” czar

TJBot is an open source paper robot that connects to IBM Watson in a fun way.

In this workshop, you will build a TJBot and bring him to life with IBM Watson. You'll be able to interact with TJBot and make him shine, dance, speak, and wave.

Build Your New Best Friend: a Breakfast-Loving Slackbot

Jason Lengstorf
Senior Developer / Friendly Bear Designer, IBM Design Language

RSVP Here

Use Apache OpenWhisk to create a Slackbot who loves breakfast food as much as you do.

Does your team not get it when it comes to your love of breakfast food? Do you wish you had someone to champion pancakes with you in team chat? It's time to take matters into your own hands. Use Apache OpenWhisk's serverless technology to build a Slackbot who knows the value of a perfectly poached egg. Share your love of breakfast tacos with a robocompanion, and never feel misunderstood again.

Watson Beat

Janani Mukundan

RSVP Here

Watson Beat is a research project born out of IBM’s Austin Research Lab. It uses cognitive technology to transform music in various ways. In this deep-dive, Janani Mukundan – the creator of Watson Beat – will talk about the origins of the idea before showing you how to code out moods that you can use to transform pieces of music.

IBM Community Radio

IBM Community Radio is a grassroots effort run by music-loving IBMers around the world. Set up in a DJ booth on the rooftop, the radio station will broadcast a diverse blend of music interspersed with live episodes of our IBM Asks and THINK Podcast series.

#NerdTalk

Chris Dhanaraj & Jason Lengstorf

Design, Form, and Chaos
Special Guest: Ginni Rometty

Kathryn McElroy, Naveen Raja, and Randy Gregory

Public Services

Miroslav Azis

High Speed Dubbing

Bradley

Rooftop Lounge

The rooftop of Brazos Hall is part lounge space, part live studio audience. Attendees can kick back and relax with some refreshments from the bar while watching live tapings of our IBM Asks and THINK Podcast series, which will be broadcast simultaneously on IBM Community Radio.

IBM Asks

Bob Sutor
VP, Quantum Solutions, IBM Research

Dr. Bob Sutor is Vice President for Cognitive, Blockchain, and Quantum Solutions at IBM Research. In this role he is the R&D executive leading a large global group of scientists, software engineers, and designers who create and integrate leading edge science and technologies to give IBM’s clients the most advanced solutions available. Our work is often mathematically-based and thus includes cognitive and AI technologies like machine learning, deep learning, text and image analytics, statistics, predictive analytics, and optimization. Sutor co-leads the IBM Research effort to support IBM’s commercial blockchain efforts with advanced innovations across a broad range of its embedded technologies. He leads the group developing the next generation software stack and algorithms for quantum computers. Dr. Sutor has an undergraduate degree from Harvard College and a Ph.D. from Princeton University, both in Mathematics.

IBM Asks

Curry Stone Design Prize
Emiliano Gandolfi and Eric Cesal

THINK Leaders

Seth Farbman
Chief Marketing Officer, Spotify

Makers' Garage

The Makers’ Garage is a dedicated space on the first floor set aside specifically for developer-focused deep-dives. These deep-dives give attendees an opportunity to engage with our developer tools in more depth, inviting them to open up the terminal and actually dig into the code.

Cloud Object Storage
Paper Prototyping in VR

Russell Parrish

RSVP Here

IBM Community Radio

IBM Community Radio is a grassroots effort run by music-loving IBMers around the world. Set up in a DJ booth on the rooftop, the radio station will broadcast a diverse blend of music interspersed with live episodes of our IBM Asks and THINK Podcast series.

Visual Design Panel

Raquel Breternitz & guests

Brazil Groove DJ Set

Raquel Breternitz

UX Panel

Kev Bittner & guests

New Stylies

Scott Eshbaugh

Wayback Wednesday

Bobby Smith

Rooftop Lounge

The rooftop of Brazos Hall is part lounge space, part live studio audience. Attendees can kick back and relax with some refreshments from the bar while watching live tapings of our IBM Asks and THINK Podcast series, which will be broadcast simultaneously on IBM Community Radio.

IBM Asks

Cloud Object Storage

THINK Leader

Pam Wasserstein, CEO @ New York Media

IBMers at SXSW

Ginni Rometty
IBM CEO

Collaborative Innovation in the Digital Health Age

Mon | March 13

9:30am - 10:30am

Learn More

Patrick Chew
IBM Design

Creating Space for Making in the Workplace

Fri | March 10

3:30pm - 4:30pm

Learn More

Gaby Moreno Cesar
IBM Design

High Content Fidelity Design

Fri | March 10

5:00pm - 6:00pm

Learn More

Rob High
IBM

IBM Watson: Enhancing Human Expertise

Sat | March 11

12:30pm - 1:30pm

Learn More

Oen Michael Hammonds
IBM Design

How Imagery Shapes a Brand

Sat | March 11

12:30pm - 1:30pm

Learn More

Ted Conroy
IBM

Mobile Apps in the Age of Cognitive Computing

Sat | March 11

3:30pm - 4:30pm

Learn More

Maureen Mcelaney
IBM Cloud

From Mobile First to Offline First

Sun | March 12

12:30pm - 1:30pm

Learn More

Clay Crenshaw
IBM Design

Mentor Session

Mon | March 13

11:00am - 12:00pm

Learn More

Susann Keohane
IBM Research

When We All Live to Be 100 - Vision of Tech

Mon | March 13

3:30pm - 4:30pm

Learn More

Bob Moore
IBM Research

Applying Science to Conversational UX Design

Mon | March 13

5:00pm - 6:00pm

Learn More

Raphael Arar
IBM Research

Applying Science to Conversational UX Design

Mon | March 13

5:00pm - 6:00pm

Learn More

Hayley Hughes
IBM Design

WEXIT: Why Women Exit Tech and How to Fix It

Tue | March 14

11:00am - 12:00pm

Learn More

Nish Parekh
IBM Watson

Dunking on Disparity: Health Tech for All

Tue | March 14

12:30pm - 1:30pm

Learn More

Alison Entsminger
IBM Design

Building Strong Teams: Why Real Onboarding Matters

Tue | March 14

2pm - 3pm

Learn More

Jason Kelley
IBM

New Collar Workers: Gaining Tech Employment for Veterans

Sat | March 11

9am - 11am

Office of McGuireWoods LLP
816 Congress Ave Suite 940, Austin, TX 78701

Erin McKean
Developer Evangelist IBM Hybrid Cloud

Word Curation: Dictionaries, Tech and the Future

Sat | March 11

5:00pm - 6:00pm

Learn More

Stan Haozhe Li
IBM Design

High Content Fidelity Design

Fri | March 10

5:00pm - 6:00pm

Learn More

Venue

Brazos Hall 204 E 4th St
Austin TX

Buzz

Thanks for joining IBM at SXSW 2017

You’ve seen what IBM is making.
Now, let’s make something together!