It’s about time
to highlight skills
designers bring to
their work at IBM.
Content designers create and communicate meaning throughout product or service experiences for users and customers.
- Writing and editing content for accuracy, clarity, and usability
- Simplifying complex content for users
- Creating content that drives user actions
Design researchers uncover insights, inform design decisions, and identify new opportunities to improve business outcomes.
- Identify and communicate user research
- Conduct research methods and activities to capture data
- Analyze data to generate insights
Industrial designers design physical products, including its function, value, and appearance.
- Understand the user’s psychology to inform designs, including anthropometrics and ergonomics
- Communicate and test with physical and digital prototypes – Design with consistent brand philosophy
Service designers create end-to-end enterprise experiences for prospects, customers, business partners, and employees.
- Generate insights through user research and stakeholders to understand the total user experience
- Consolidate and communicate research findings to stakeholders
- Design concept journeys, blueprints, and roadmaps that communicate how the total user experience can be improved
User experience designers create human-centered experiences by designing the structural and informational foundation for products, services, and systems.
- Define user experience goals and design principles
- Design the interaction patterns between functions and users
- Establish pathways of navigation through and experience
Visual designers communicate intent and meaning through visual experiences to inform and promote action from users.
- Unify user research, market insights, and branding
- Communicate using color, composition, and typography
- Bring ideas to life through visual representations of concepts