The IBM logo is one of our most valuable corporate assets and is among the most recognized corporate identities in the world, uniquely distinguishing us from our competitors and other companies. It’s the tangible symbol of our brand, representing everything we are: our expertise, our values, our people, our offerings.
Designed by Paul Rand for his Eye-Bee-M poster (1981) in support of IBM’s motto, THINK. The Rebus used pictures to represent letters which are an iconic part of IBM’s visual history. Today we still use the Rebus which has since been adjusted to meet the requirements of different mediums, scales and production environments. Like the 8-bar, the Rebus comes in both positive and negative versions. The Rebus can be used in special applications such as merchandise, badges and events but should not be used in place of the 8-Bar as an official brand communications sign off.
The IBM core colors consisting of the blue and gray families are used when applying color to the Rebus. Always use a minimum of five “steps” away between the foreground and background color to insure appropriate contrast and legibilty.
Dark or light background colors work well with the core color IBM logo. Always use a minimum of five “steps” away between the foreground and background color to insure appropriate contrast and legibilty as in the samples below.
There are many colors backgrounds available to choose from when using the white IBM Rebus. To achieve the best results for legibilty choose from the 60–100 ranges from the IBM color palette. Rememeber to use the negative verion of the Rebus in this case.
The totem rebus adds more meaning to the already lovable original. The totem connects with us because it speaks to the human factor, the user, and the ever evolving relationship of mankind and the machines. It reminds that good design should primarily serve people and move us toward progress.
The IBM rebus is a special piece of design and also part of the permanent collection of the Museum of Modern Art. The form should not be be altered, adjusted, colored in inapproriate ways. Below are a few samples of things to avoid and a few that are permissable. If these basics are adhered to it should protect the integrity of Paul Rands great design work.
Brand Strategist, Brand Experience & Design email@example.com
Executive Producer, Brand Experience & Design firstname.lastname@example.org