How it works
Smart data discovery
Find the most interesting patterns in your data based on your own words with cognitive capabilities that offer starting points and guide you to answers.
Quickly understand what your data is telling you with automation that does the hard work so you can spend time using new, unexpected insights to drive your business.
Accessible advanced analytics
Connect to data without taking on complex data refinement or preparation. Accessible advanced analytics remove complexity and time-consuming tasks while backing your decisions with data you can trust.
Share your insights in a dashboard or infographic you easily build from visualizations you save during data discovery.
Customer case study
How a large media investment agency uses Watson Analytics to improve marketing campaign performanceGroupM Embraces Watson Analytics