How it works

Smart data discovery

Find the most interesting patterns in your data based on your own words with cognitive capabilities that offer starting points and guide you to answers.

Smart data discovery

Simplified analysis

Quickly understand what your data is telling you with automation that does the hard work so you can spend time using new, unexpected insights to drive your business.

Simplified analysis

Accessible advanced analytics

Connect to data without taking on complex data refinement or preparation. Accessible advanced analytics remove complexity and time-consuming tasks while backing your decisions with data you can trust.

Accessible advanced analytics

Self-service dashboards

Share your insights in a dashboard or infographic you easily build from visualizations you save during data discovery.

Self-service dashboards

Customer case study

  • How a large media investment agency uses Watson Analytics to improve marketing campaign performance

    GroupM Embraces Watson Analytics

See how it works

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