What it can do for your business

IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different views of information.
placeholder image for video

Understand social behavior

Use visualizations of social data to measure consumer sentiment and evaluate trends, gauge the reactions to a product or event, determine the effectiveness of marketing campaigns and more.

Get more accurate insights

Extract multiple snippets of conversation from a single social post for a true picture of social sentiment.

Enrich your discoveries

Compare social media analytics results with other data sources for new insights derived from different views of information.

Key features

  • Interact with social analytics
  • Understand sentiment in detail
  • Follow suggestions to insights
  • Expand analytics horizons

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Interact with social analytics
Interact with social analytics
Understand sentiment in detail
Understand sentiment in detail