Palm trees on the beach blowing in the wind with storm clouds in the background.

Max Alert Live

Live weather updates at life-saving speed during severe weather events.

An attention-grabbing approach to severe weather alerting system

Using direct integration with the National Weather Service, Max Alert Live helps you get to air first during severe weather by automatically breaking down watch and warning data with county-by-county radar images and detailed information. Customize priorities, update frequencies, set audio notifications, and more to help create the best weather presentations in your market. Place the crawl, warning map, and map text anywhere on screen and brand it with your logo or sponsorship. Also manually send out non-weather alerts if desired.

Weather alerting software at life-saving speed

A real-time weather alert system leveraging cloud technology and Max workflows so you can be first to-air with live-saving information.

Benefits

Get to air first

Instantly display crucial information when severe weather strikes.

Reach all audiences

Provides English and/or Spanish information and simulcast on local networks or remotely via VPN.

Provide clear and concise information

Leverage flexible data display options and the available text-to-speech engine.

Publish non-weather alerts

Manually send out non-weather alerts and information if desired.

Key features

Remote accessibility with cloud interface

Meteorologists can log in from anywhere with an internet connection to view the current situation, choose trigger conditions, and control the video output.

Engaging graphics that reflect your brand

Match your current on-air look with modern, customizable graphics that dynamically adapt to the changing severe weather and convey the urgency of the emerging threat.

National Weather Service integration

Max Alert Live uses data from the National Weather Service to keep your audience informed with potentially life-saving information.

Greater control over your content and alerts

Severe weather warnings can be set to display automatically or manually depending on the severity level. Output can also be triggered locally when no internet is available.

Product showcase

Example of a Max Alert dynamic legend of a winter storm warning at the bottom of the screen with background showing a snow-covered town.

Dynamic legend example

Example of a Max Alert with a vertical map showing rain radar and a tornado warning to the left of the screen and a blonde female news anchor on the right.

Vertical map layout example

Example of a rain radar Max Alert in Spanish at the bottom of a screen showing a soccer or futbol game.

Spanish language support

Example of a Max Alert with a hurricane tracking map at the bottom of a screen showing palm trees blowing in a hurricane.

Ability to show hurricane track

Example of a Max Alert of a flash flood in Orlando at the bottom of the screen showing a cooking show.

Ability to zoom into DMA map

Success story

Prioritizing reliability to keep viewers connected and safe in critical moments

When WKRC in Cincinnati’s severe alerting system started having reliability issues–warnings that failed to trigger, garbled characters on the crawl–the search began for a better tool that could deliver real-time information and retain their audience’s trust.

Read case study