Browse our Marketing and sales categories

Campaign management

Featured

Segment, target and manage multi-channel marketing messages and programs

View all products

Featured

IBM Watson Campaign Automation

Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.

 

IBM Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

Content marketing

Featured

Create, publish and distribute content that supports your marketing goals and strategy

View all products

Featured

IBM Watson Content Hub

Create and deliver consistent and engaging customer experiences across all channels with this SaaS-based, AI-powered digital experience and CMS solution. It is easy for marketers to use yet powerful for developers.

 

Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

Digital marketing

Featured

Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes

View all products

Featured

IBM Watson Content Hub

Create and deliver consistent and engaging customer experiences across all channels with this SaaS-based, AI-powered digital experience and CMS solution. It is easy for marketers to use yet powerful for developers.

 

IBM Watson Campaign Automation

Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.

Lead management

Featured

Use advanced systems and best practices to improve marketing campaigns and consumer advertising

View all products

Featured

IBM Watson Campaign Automation

Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.

 

IBM Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

Loyalty management

Featured

Find out who your best customers are and how to keep them

View all products

Featured

Watson Assistant

Quickly build and deploy chatbots and virtual agents across a variety of channels including mobile devices, messaging platforms and robots

 

Watson Marketing Solutions

Learn how Watson Marketing solutions powered by an AI marketing platform can enable brands to drive customer loyalty and work smarter

Personalization

Featured

Use data to deliver tactics and communications more directly relevant to customers for better customer experience

View all products

Featured

Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

 

Watson Assistant Health Benefits

IBM® Watson® Assistant for Health Benefits drives fast, dynamic and personalized interactions with your members, at scale.

Sales

Featured

Track sales activity or amount of goods and services sold over a period of time

View all products

Featured

IBM Sterling Configure, Price, Quote

IBM CPQ transforms and automates configuration, pricing, and quoting of complex products and services.

 

IBM Dynamic Pricing

Create and optimize dynamic pricing strategies in real time to out-price the competition. Free trial available.