IBM Interact
Smarter Marketing with the Newest Version of IBM Interact
IBM Interact helps marketers enhance customer experiences by delivering relevant and personalized messages where and when the customer engages your brand. This powerful real-time interaction management solution uses current behavior, historical profile data, marketer defined rules and logic, and cognitive self-learning to provide optimal communication during customer interactions. Marketers can achieve more meaningful customer interactions by orchestrating and automating personalized, omni-channel marketing strategies across inbound touch points, including websites, mobile and call centers.
Increase response rates
Increase conversion rates across all inbound channels by maximizing the relevancy of offers and messages presented to customers or employees (such as call center agents) in real time.
Improve customer experience
Improve each customer’s experience by personalizing their interaction with your company with offers that are targeted just for them.
Leverage investments
Use machine-learning to get more from existing investments across all inbound channels such as websites and call centers. Customers will view relevant offers and will engage with them more often.
Key features
- Optimize strategy for interacting across digital properties
- Connect inbound marketing with outbound campaigns
- Cognitive self-learning optimizes messaging
- User-friendly interface
Security and privacy in the cloud
IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.
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