Key Capabilities Details
AI-powered Watson Assistant
Work smarter and drive to insights faster with Watson on your team. Use natural language - either with your voice or by typing - to leverage the AI-powered assistant to quickly retrieve critical performance metrics and other campaign-related data. Watson simplifies how marketers work, enabling them to spend more time being creative and strategic.
Sophisticated campaign management
Manage campaign logic and delivery including audience segmentation against the largest contact databases, ad-hoc field creation, exclusions, assignment of offers and channels, and the execution of email, mobile push and SMS campaigns.
Campaign measurement, reporting & interaction data analysis
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability. Create stronger customer relationships, loyalty and lifetime value with access to an extensive interaction history including offers presented, campaign details, and response or non-response data.
Rapid campaign creation and reusable building blocks
Bring campaigns to market quickly with a centralized repository of campaign management building blocks including audiences, segments, offers, treatments and exclusion rules. Create offers based on templates with both standard and custom attributes, and generate offer attribute values.
Assistance to meet regulatory requirements
Tools are available to assist IBM Campaign customers in removing end-customer (data subject) data from application system tables quickly and efficiently. This is designed to assist marketing teams to meet various operational requirements of the EU GDPR.
Easy-to-use flowchart interface
Design and manage complex, multichannel campaigns with greater flexibility and ease. Reduce campaign cycle times and overall time-to-market with best-in-class campaign management functionality.
Integration with Watson Campaign Automation
Leverage seamless integration with Watson Campaign Automation for digital channel execution including email, mobile push and SMS. Enjoy rapid campaign import and integration across journey designer, data for reporting, social audiences and more. This powerful integration allows marketers to maximize the benefit of IBM Campaign for their organization.
Measure marketing activities
Evaluate activities across any data point including segments, products, channels, brand and time. Attribute direct, indirect and inferred responses to specific campaigns using attribution methods.
For some enterprises, application ownership is required to be managed in-house. For others, fully cloud-based is desired. We offer total flexibility in ownership and deployment so that organizations can select the approach that is optimal for their business needs.
For organizations that need to manage the upgrade of their Campaign application, capabilities are offered to streamline and accelerate this process. It is easier and faster to keep current to access the latest product innovations.