What it can do for your business

IBM Contact Optimization delivers only the most relevant and profitable offers to your customers. It can help you meet marketing objectives while reducing customer contact fatigue and optimize across campaigns. More targeted and timely use of each and every contact delivers better conversion.

Deliver more relevant offers

Optimize campaigns and communications for each customer based on their interaction history and your business objectives.

Reduce counterproductive communications

Define and address business constraints that can limit contact strategy to ensure more effective outcomes.

Deliver customer-centric experiences

Identify preferences for each customer for more targeted marketing and better results.

Key features

  • Optimize communications for each customer
  • Define business constraints
  • Leverage customer insight
  • Create rules-based goals and scoring

Learn more

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