Consumer goods technology

Retail and consumer goods companies are facing unprecedented challenges. They must respond to the enduring impact of the current COVID-19 crisis on consumer behavior and expectations as part of the new normal. The latest technologies, including artificial intelligence and hybrid cloud, provide essential functionality, flexibility and enable vital innovation needed to meet this challenge. Offer exceptional customer engagements and a safer workplace for employees. Infusing agility and automation into your operations and supply chains reduces complexity and provides transparency. IBM brings decades of industry expertise and a global presence to help you realize your vision.

Consumer goods technology case studies

Farmer Connect

Learn how Farmer Connect and IBM Food Trust connect coffee growers and consumers with blockchain.

Kraft Heinz

See how Kraft Heinz and IBM are making sure the right consumer products are in the right place at the right time.

Colgate-Palmolive Pakistan

Discover how an upgrade to SAP HANA® on IBM® Power Systems™ servers strengthened capabilities.

Consumer goods technology solutions

Rethink customer experience

Evolve your role in customer experience and connect with consumers to boost and build greater brand loyalty.

Reimagine the supply chain

Realize the vision of a flexible and dynamic supply chain while surpassing demands for efficiency and reliability.  

Bring digital home

Innovate for agile, flexible operations and empower employees through digital transformation.


Coca-Cola European Partners

Future-proofing an iconic brand with next-generation hybrid cloud.

Open farm & field data exchange

Yara and IBM launch an open collaboration for farm and field data to advance sustainable food production.

Planning for success with clear goals

Consumer products and agribusiness companies are rethinking priorities as they face ongoing disruption.

Discover IBM consumer goods technology solutions and services to help evolve your business through agility and resiliency. Speak with an IBM representative today.