Banking customers expect exceptional omnichannel experiences and innovative products at value. To create a lasting advantage, banks need to earn and retain trust by gaining insight into customer’s current and future needs – and meeting them.

Implementing today’s newest technologies helps banks provide personalized products and services while helping empower employees to deliver valued advice and pro-actively identify suspicious activity. By taking advantage of IBM’s knowledge and expertise, banks can become more customer-centric through digital transformation and offer a well-rounded customer journey.

Banking customer experience case studies


Modernizing the call center experience through omnichannel operations with IBM Watson®.


SEFCU utilizes IBM iX® to transform its public website for an easier banking experience.

Royal Bank of Scotland

Digital transformation makes home buying easier with digital mortgage support.

Harness data to design customer-centric experience

Truly customer-centric banks are humanizing their engagement with clients by leveraging data effectively to deliver authentic digital banking customer experiences.


Boost brand loyalty by improving the customer experience in banking with IBM solutions. Speak with a representative today.