Why automation matters

Work as we know it is changing 

Automation, which uses machines to free employees from repetitive tasks, has gone beyond creating simple efficiencies and cutting costs. It can create better experiences at speed, enhance employee productivity, streamline operations and build customer loyalty. It’s permeating all types of work, and companies in nearly every industry are using it to help drive growth.

Forward-thinking businesses are going even further. By working with companies like IBM, they’re implementing intelligent automation. Where traditional automation uses bots to perform repetitive and rules-based tasks involving structured data, intelligent automation puts bots together with AI technologies like machine learning, natural language processing and analytics.  

The rise of intelligent automation

Automation technologies are developing at a breathtaking pace, and business leaders are faced with prioritizing areas to automate, and then choosing between technologies. 

This report from Forbes shows how operating executives are viewing their automation journeys — especially as intelligent automation becomes a reality.

The power of automation + AI

AI-driven automation changes the speed and scale at which you can work, letting you:   

  • Identify previously unseen opportunities for automation to have the greatest impact  
  • Scan millions of pieces of data in a fraction of the time a human could 
  • Drive autonomous decision making and continuous process improvements 
  • Balance human and machine tasks to build the optimal collaborative workforce

The power of your people

Are repetitive tasks turning your talented workers into robots? Watch the animated short to see how automation frees up your people to do what they do best.

How IBM can help

Improved customer experiences


decrease in service desk tickets with cognitive technology and robotic automation¹

Accelerated application-building


client application solutions quickly built on IBM’s automation platform²

Heightened return on investment


ROI achieved by a leading banking client using IBM’s automation platform³

Get expert advice

Sign up for the latest insights

Get the IBM Automation Insider newsletter for expert advice, product updates, use cases and more.


¹ Source: A Forrester Total Economic Impact Study Commissioned by IBM; The Total Economic Impact Of IBM Automation For Application Management: Cost Savings And Business Benefits Enabled By IBM Automation, January 2018.

Read the report (PDF, 318 KB)

² Source: IBM internal data

³ Source: A Forrester Total Economic Impact Study Commissioned by IBM; The Total Economic Impact Of IBM Automation For Application Management: Cost Savings And Business Benefits Enabled By IBM’s Automation Platform, March 2019.

Read the report (PDF, 967 KB)