Promotion management software from IBM

Promotion Management software from IBM provides an integrated trade promotion management platform that helps you quickly build promotions while reducing complexity and automating processes to maximize benefits to retailers. Designed for today's fast-changing requirements, the solutions help you ensure accountability for vendor negotiations, forecasting, planning, managing, optimizing and measuring promotional effectiveness. Promotion Management software from IBM leverages advanced consumer demand management science to develop promotional offers and placements to increase total store impact across categories.

Maximize incremental lift

Create and evaluate multiple promotion scenarios to fine tune a promotion and help ensure it receives the best incremental lift.

Localize promotions

Vary pricing, offerings and merchandising tactics to reflect the needs of the local market and optimize margins, volume and revenue.

Enhance vendor collaboration

Automate deal creation, submission, negotiation, approval and invoicing plus increase forecast accuracy for vendor offers in a secure web-based environment using the retailer's rules of engagement.

Streamline promotions control processes

Establish a single repository for all promotional offers and associated details, and manage multiple versions of trade promotions with minimal effort.

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

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Deal Management. Retailers and manufacturing partners can collaborate.
Deal Management. Retailers and manufacturing partners can collaborate.
Promotion Optimization. Compare what-if scenario forecasts.
Promotion Optimization. Compare what-if scenario forecasts.