Get the go-to-market resources you need

Take advantage of all our program offers: the most comprehensive ways to bring partners into Watson Customer Engagement solutions including open APIs and the Universal Behavior Exchange, technical consulting, product road maps, sandbox accounts, and more. Deliver complementary value to our joint clients.

Why become an IBM Watson Customer Engagement Partner?

Do more …

with program benefits that drive market reach and brand awareness.

Know more …

with access to extensive developer resources.

Deliver more …

through integrated solutions from IBM Watson Customer Engagement.

Technology partners reshape industries

Allocadia partners with IBM to deliver superior planning and budgeting capabilities that transform how marketers optimize marketing return on investment. Through our partnership, we have had the ability to create a seamless integrated offering for IBM customers, and have worked hand in hand with IBM on a robust go-to-market strategy.

—Richard Sharp, Chief Operating Officer at Allocadia


Rocket Fuel partners with IBM and enables clients to optimize marketing ROI through alignment of owned and paid media across channels and devices. Rocket Fuel leverages IBM's Universal Behavior Exchange to enable an integrated solution that brings together our AI and IBM Watson technologies to meet explicit customer needs and to discover unique brand moments.

—John Mruz, VP, Innovation


There are many ways for technology partners to collaborate with us

Build an integration through our open ecosystem.

Discover IBM Universal Behavior Exchange.

Learn and build with our open APIs in our new developer portal.

Featuring your solutions

List your solution on the Watson Customer Engagement Partner Explorer.

Help IBM clients find you easily on the IBM Marketplace.