Customer engagement enhanced with Watson

The marketplace is demanding that industries add intelligent machines to augment human capabilities. For the CP industry, this can help you deliver differentiating consumer experiences, maximize omni-channel sales and retailer collaboration, and improve efficiencies in both supply chain and operational activities.

Your cognitive future: Inspiring deeper brand enthusiasm

Read this IBM Institute for Business Value study to find out how cognitive solutions are helping consumer products companies innovate and succeed.

Consumer products enhanced with Watson

95% of the CP executives familiar with cognitive computing believe that it will play a disruptive role in the industry.

CP industry solutions from:

Watson Marketing for the CP industry

Adding Watson-enabled capabilities helps you increase revenue and fuel market growth for an improved return on marketing spend. Retaining customers costs less than getting new ones, so these solutions help you nurture consumer loyalty and consumption rates while improving every customer's lifetime value. Reduce marketing ops costs while you drive new product innovation and enhance the value of your brand.

“We've taken a lot of steps towards increasing our campaign automation, which is enabling us to step outside the traditional 'email blast' box.”

—Melanie Fox, Digital Engagement Leader, Ingersoll Rand

“We can identify consumers by previous actions and then serve them up the right content and the right kind of engagement pieces that we need for them to progress on a path.”

—Tom Johnson, CRM Lead, The Clorox Company

Forward thinkers

Russell Scherwin

Russell Scherwin

Business Unit Executive, Watson Customer Engagement, Distribution Market

David Ricketts

David Ricketts

North America Watson Customer Engagement Sales Leader, Distribution Market

Joe Aleardi

Joe Aleardi

Director, North America Watson Customer Engagement, Distribution Market

Watson Commerce for the CP industry

For sales and merchandising professionals and category managers, Watson Commerce solutions leverage the cognitive power of Watson to simplify and add value to every day tasks. Increase omni-channel performance and revenues, expand market share, and improve customer loyalty. Plus find new ways to reduce costs, improve cross-sell and up-sell numbers, and pump up margins with optimized promotions.

Forward thinkers

Russell Scherwin

Russell Scherwin

Business Unit Executive, Watson Customer Engagement, Distribution Market

David Ricketts

David Ricketts

North America Watson Customer Engagement Sales Leader, Distribution Market

Joe Aleardi

Joe Aleardi

Director, North America Watson Customer Engagement, Distribution Market

Watson Supply Chain for the CP industry

Your supply chain operations are the central nervous system of your organization. Using solutions powered with Watson you can streamline and automate processes, improve supply chain visibility from the first mile to the last, preempt potential supply chain disruptions and take smarter, more collaborative actions. This can help reduce or eliminate costly labor-intensive practices so you can bring new product innovations to market faster.

“We've never had to tell a customer that we couldn't bring them on, or meet the needs that they have.”

—Brian Foster, Vice President, Information Technology, Bradshaw International

“Our IBM solution is sufficiently scalable to address our corporate growth plans.”

—John O’Moore, General Manager, Information Systems, Ornua

Forward thinkers

Tom Batthany

Tom Batthany

Business Unit Executive, North America Watson Customer Engagement, Distribution Market Supply Chain

Joe Aleardi

Joe Aleardi

Director, North America Watson Customer Engagement, Distribution Market

Patrick O'Malley

Patrick O'Malley

North America, Watson Customer Engagement, Supply Chain Sales Leader