Be proactive, not reactive with Watson

Make sense of all your data. Understand campaign performance and customer struggle with AI-powered intelligence — so you can truly know your customers and how they engage with your brand.

Be proactive, not reactive with Watson

Key capabilities

AI-powered customer data analytics

AI-powered journey analysis
See what your customers are doing at every stage of their journey

AI-powered recommendations

AI-powered audience segmentation
Get target audience recommendations for every message

one-to-one personalized execution

Multichannel campaign metrics
Understand campaign performance across all channels

Open marketing ecosystem

Open marketing ecosystem
Leverage the tools of your choice with simple click-to-connect integration

User-friendly dashboard

User-friendly dashboard
Delivers prescriptive, actionable insights directly to the business in a do-it-for-me model

Informed, consistent experiences

Session replay
Drill down into the individual customer experience

Analysts recognize IBM in marketing analytics

Forrester names IBM a Leader in Customer Analytics Solutions

The Forrester Wave: Customer Analytics Solutions, Q2 2018.

IDC named IBM a Leader in AI-Powered Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.

Read Forrester's Total Economic Impact Study on IBM

Make a bulletproof business case with this report on IBM Customer Behavior Analytics solutions.

IBM customers use marketing analytics for better outcomes

Airlines Reporting Corporation soars into new markets

Embraces customer experience analytics to design more compelling journeys.

HSN inspires higher conversion

Uses analytics to gain insight into customer preferences around content, products and channels.

Georgia Aquarium uses personalized outreach

Refines customer segments with predictive audience insights.

Explore marketing analytics products

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.

IBM Tealeaf CX

Leverage AI-powered behavioral analytics to create a digital presence that engages customers and keeps them coming back.

AI-powered technology is transforming marketing analytics

How to use customer-level data to supercharge customer journeys

Understand your customers and drive better experiences by focusing on the right data.

What every customer experience professional should know about AI

Get the knowledge you need to start your brand’s AI business journey.

How Watson provides support for GDPR

Turn the General Data Protection Regulation into an opportunity.

How can IBM help your marketing analytics strategy?