Customer-focused marketing analytics

How are you incorporating customer analytics and insights into your marketing campaigns and customer experience strategies to drive business results? Use AI and predictive intelligence to truly understand your customers and how they engage with your brand. Marketing analytics solutions empower marketers to act on insights and be proactive instead of reactive — leading to better business outcomes.

Customer-focused marketing analytics

Key features

AI-powered customer data analytics

AI-powered customer data analytics
Help marketers at every stage of the customer journey

AI-powered recommendations

AI-powered recommendations
Prioritize target audiences using key predictors or explore on your own

one-to-one personalized execution

One-to-one personalized execution
Drive customer loyalty through deeper understanding

Open marketing ecosystem

Open marketing ecosystem
Leverage the tools of your choice with simple click-to-connect integration

Do-it-for-me model

Do-it-for-me model
Deliver prescriptive, actionable insights directly to the business

Informed, consistent experiences

Informed, consistent experiences
Use behavioral data from virtually any platform

Analysts recognize IBM as a leader in marketing analytics

The Forrester Wave, second quarter, 2018

IBM is ranked a leader in Customer Analytics Solutions.

Forrester Consulting Total Economic Impact Study

Make a bulletproof business case with this report on IBM Customer Behavior Analytics solutions.

IDC MarketScape: 2017 Vendor Assessment

IBM is a leader in Worldwide Artificial Intelligence in Enterprise Marketing Clouds.

IBM customers use marketing analytics for better outcomes

Airlines Reporting Corporation soars into new markets

Embraces customer experience analytics to design more compelling journeys.

HSN inspires higher conversion

Uses analytics to gain insight into customer preferences around content, products and channels.

Georgia Aquarium uses personalized outreach

Refines customer segments with predictive audience insights.

Explore marketing analytics products

IBM Universal Behavior Exchange

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.

IBM Watson Marketing Insights

Get AI-powered recommendations designed to help you understand and anticipate customer behaviors.

IBM Tealeaf CX

Leverage AI-powered behavioral analytics to create a digital presence that engages customers and keeps them coming back.

AI-powered technology is transforming marketing analytics

How to use customer-level data to supercharge customer journeys

Understand your customers and drive better experiences by focusing on the right data.

What every customer experience professional should know about AI

Get the knowledge you need to start your brand’s AI business journey.

How Watson provides support for GDPR

Turn the General Data Protection Regulation into an opportunity.

How can IBM help your marketing analytics strategy?