"Watson Customer Experience Analytics excels at journey analytics, automatically identifying points of customer 'struggle'." — Forrester

Easily connect digital analytics data to Watson with pre-built integrations

Watson connects data from Google, Adobe® and other online and offline sources for revenue-driving benefits for your omnichannel marketing efforts. When you know the why and how behind digital customer journeys, you know how to drive better engagement.

Easily connect digital analytics data
Look beyond sessions

Look beyond sessions with customer journey analytics

Your customers interact with you across time and channels, online and off. Every touchpoint influences a decision, so focusing on sessions only isn't enough to drive business. Bring those touchpoints together with IBM® Watson Customer Experience Analytics. Omnichannel analytics show you how to put customers on a path to loyal advocacy.

Go even deeper and start boosting conversion rates

Integrated IBM Tealeaf®-based behavioral analytics allow you to click into a session from a journey. Understand immediately why clients are engaging or abandoning, so you can adjust accordingly. AI picks up on struggles and anomalies automatically in near real-time, as well as associated impact and causes. So you know just what adjustments you need to make and how quickly you need to act.

Anomaly detection

Watson plus Adobe and Google data

Drive better business results through your analytics program. See how Watson adds insight with journey and behavioral analytics.

The Forrester Wave: Customer Analytics Solutions, June 2018

IBM is a leader in customer analytics solutions. See why marketers and customer insights pros looking for strong insights out of the box should consider adding Watson to their teams.

"Watson Customer Experience Analytics excels at journey analytics, automatically identifying points of customer 'struggle'."

Why Watson with Google or Adobe Analytics Data?

Better business results

Better business results from your existing analytics program

Simple implementation

Simple implementation based on existing tagging

Actionable omnichannel customer behavioral insight

Actionable omnichannel customer behavioral insight complements digital analytics

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