See why IBM is a Magic Quadrant Leader for Digital Experience Platforms

Are you delivering the mobile experience your customers expect?

Prepare your marketing for the General Data Protection Regulation

Transform marketing with artificial intelligence driven insights

IBM is a leader in IDC MarketScape

IDC believes AI will become a de facto organizational competency for marketers.
 

A 3-point strategy for boosting conversions

Know your customers' favorite paths to conversion with Customer Experience Analytics.

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ARC: Soaring into new markets with seamless customer journeys



 

Offerings

Customer Experience Analytics

Cognitive capability: Struggle detection

Visualize customer journeys, replay sessions and get the insights you need to create effortless customer experiences. For an ROI that pays back investment in four months, identify and resolve customer experience challenges and take quick action to improve conversion.

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Marketing Insights

Cognitive capability: Audience insights

Identify target audiences and generate critical customer insights to prioritize action. With analysis in minutes not weeks, understand individual customer behaviors so you can identify target audiences and the ideal actions to drive conversion and build loyalty.

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Customer Insights Software

Cognitive capability: Audience insights

Make customer engagements relevant, personalized and consistent with predictive customer analytics.



 

See marketing solutions designed especially for the CMO

See all customer insights offerings