See how AI helps Sprint stay ahead of customer expectations

Learn why Watson Marketing is a leader in Customer Analytics Solutions

Prepare your marketing for the General Data Protection Regulation

Transform marketing with artificial intelligence driven insights

Marketers rely on data to make key decisions that drive revenue and loyalty. Customer insights are key. IBM offers industry-leading customer experience analytics that can help you take swift action. 

A 3-point strategy for boosting conversions

Know your customers' favorite paths to conversion with Customer Experience Analytics.

ARC: Soaring into new markets with seamless customer journeys



Customer Experience Analytics

AI capability: Struggle detection

Visualize customer journeys, replay sessions and get the insights you need to create effortless customer experiences. For an ROI that pays back investment in four months, identify and resolve customer experience challenges and take quick action to improve conversion.

Marketing Insights

AI capability: Audience insights

Identify target audiences and generate critical customer insights to prioritize action. With analysis in minutes not weeks, understand individual customer behaviors so you can identify target audiences and the ideal actions to drive conversion and build loyalty.

Customer Insights Software

AI capability: Audience insights

Make customer engagements relevant, personalized and consistent with predictive customer analytics.


See marketing solutions designed especially for the CMO

See leading Watson Marketing offerings