Build a better pipeline and deliver more qualified leads with Watson

Craft the perfect message and share the right asset with the right audience, time after time. Leverage sophisticated scoring models to determine what leads to advance into the funnel for your teams to convert to opportunities with high potential. AI-powered solutions improve engagement, identify the right leads and help you exceed pipeline goals to drive revenue.

Create a purchase journey that fits your customer's needs

Key capabilities

Multichannel marketing automation

Multichannel marketing automation
Automate journey design across all digital channels and even offline channels

Scoring models

Sophisticated scoring models and lead management
Use intelligent scoring to help progress qualified leads through the marketing funnel for maximum conversions

AI audience segmentation

AI-powered audience identification
Find audiences you didn't know you had, easily send them the assets most interesting to them

AI Watson assistant

AI-powered marketing assistant
Perform tasks in minutes that currently take hours or longer, drive to insights faster than ever

Interactive reporting

Interactive reporting
Design dashboards to quickly understand which campaigns are performing the best and how to maximize results

Prebuilt integrations

Prebuilt integrations with CRM systems and more
Use customer profile or event data from across your marketing solutions to trigger personalized offers

Analysts recognize IBM in B2B marketing

Gartner named IBM a Leader in CRM Lead Management

Gartner Magic Quadrant: CRM Lead Management, Q2 2018.

Forrester named IBM a Leader in cross-channel campaign management

The Forrester Wave: Cross-Channel Campaign Management, Q1 2018.

IDC named IBM a Leader in AI-Powered Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.

IBM customers use B2B marketing solutions to build a qualified sales pipeline

Ingersoll Rand uses targeted email campaigns

Personalizes customer outreach at scale with an automated approach to marketing.

MSC Industrial Supply delivers relevant messages

Analyzes customer interactions at every touchpoint.

All Web Leads nurtures consumers

Captures their attention throughout the decision-making process.

Explore B2B marketing products

IBM Watson Campaign Automation

Work smarter with AI-powered marketing automation to deliver engaging customer journeys across email, mobile push, SMS and social.

IBM Campaign

Maximize revenue and responses through personalized campaigns and offers that keep your customers engaged and loyal.

IBM Watson Customer Experience Analytics

Make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels.

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem to get a more complete picture of your customers’ behavior with this cloud-based customer data management offering.

AI-powered B2B marketing is transforming the industry

Webinar: Marketing benchmarks

See the latest mobile and email benchmark data. Learn how you can better measure your success to improve future initiatives.

Your campaign on Watson

See how Watson and AI help deliver smarter, more personalized multichannel campaigns with incredible results.

2018 Marketing Benchmark Report

Want to create a world-class email or mobile marketing program? Compare yourself to the best performers. See the results of IBM's annual report on digital marketing metrics.

General Data Protection Regulation

Prepare your multichannel marketing efforts for GDPR compliance.

How can IBM help your B2B marketing strategy?