Come see IBM Watson Customer Engagement at B2B Next 2018

B2B e-commerce is expected to generate more than $20 billion in sales by 2020 and grow from 10 percent of sales to a predicted 40 percent of the B2B market in the next decade. But B2B is not simply about replicating B2C — it's more complicated than that.

IBM can help you solve your B2B challenges:

  • Drive more conversations through new digital channels
  • Provide a more convenient, personalized and consumer-like buying experience for your B2B customers
  • Make it easier for customers to buy from you with optimized search and navigation

Join IBM at B2B Next to learn strategies to address these challenges. Meet with the IBM Watson Customer Engagement team to help you plan and execute your digital transformation.

Register with the IBM discount code and save $300: IBM100¹

Accelerate your digital strategy — join IBM at B2B Next

Best practice briefings

Join 20-minute presentations led by subject matter experts, offered in the IBM hospitality suite.


See subject matter experts demonstrate IBM’s B2B commerce capabilities, presented in the IBM booth #108.

One-to-one executive meeting

Discuss your B2B digital strategy with IBM executives in the IBM hospitality suite.

Listen to the conversation

Site search: Critical capabilities that drive increased conversions

Join a panel discussion with Andy Hoar from B2B Next, Kevin O'Brien, Director of E-commerce from Caterpillar and Rhett Daniel from IBM.

Four tracks to B2B digital success

Hear B2B e-commerce expert Andy Hoar and IBM’s Pete Wharton discuss the insights to be gained from interactive sessions that cover today’s critical topics in B2B: business models, content, technology and channel strategies.

B2B Next — working experience

IBM is hosting an invitation only B2B Next working event at The Office, an exclusive speakeasy located within The Aviary, an award-winning restaurant and bar known for its molecular gastronomy and experimental cocktails.

1. The IBM100 rate does not apply to consultants, services providers, systems integrators, software providers and other vendors to B2B e-commerce companies.