Dynamic, cognitive audience generation allows you to stay in tune with your business and keep a finger on the pulse of your customers, enabling you to be pro-active and customer centric.
The analytics has been pre-built, and the visual, interactive interface allows you to explore customer insights and behaviors with no technical skills required.
Pre-integration with IBM Watson Campaign Automation allows you to push your target audiences straight into your campaign process; export to other campaign systems through Universal Behavior Exchange.
Watson Marketing Insights Essentials trial (available to Watson Campaign Automation users only).
Recommends audiences defined by engagement predictions. Ingests engagement and customer data and exports audiences to Watson Campaign Automation in 1-click.
Recommends audiences defined by engagement and attrition predictions. Analyzes range of engagement and customer data, exports to marketing solutions via UBX.