What it can do for your business

Planning and budgeting (Marketing Performance Management) offers powerful marketing planning, budgeting and analytics capabilities that integrate with your marketing, CRM and finance systems to enable better control, execution and measurement of your marketing activities. This offering gives CMOs unprecedented real-time visibility into plans, investments and results. Make better strategic decisions and turn your marketing organization into an optimized, driver of revenue.

Collaborate on marketing plans

Create and collaborate on plans that align to corporate strategy, predict revenue and forecast return on investment.

Manage marketing investments

Track your budget forecasts, commits and actuals for a real-time view of your marketing investments, and reallocate as needed.

Measure marketing impact

Integrate with CRM, Finance and other operational data to get complete visibility into Marketing ROI.

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.