What it can do for your business

Next Best Action is an integrated advanced predictive analytics solution combining consulting, advanced big data, predictive analytics, rules, optimization and a new 1 to 1 marketing technique. It represents an advanced managed or unmanaged integrated solution, cloud based or on premise, that personalizes interactions with your customers. Leverage structured or unstructured data from many sources to understand individual customer needs. Customer data triggers personalized actions through the best real-time inbound or outbound batch mode channels.

A rare win – win power play

Increase profits, loyalty, satisfaction and lifetime value together by interacting with customers based on their preferences. Use NBA for offers, actions and services in any industry B2C and B2B.

Nurture customer relationships

NBA’s 1 to 1 customer interactions improve response rates and customer satisfaction more than traditional marketing campaigns. Assures actions with customers are timely and personalized.

360° customer analytics & data

Aggregate all customer data and actions in one place. Your customer knows all your actions – do you? Nurture them don’t target them.

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security