What it can do for your business

IBM Watson Customer Insight for Banking uses advanced prebuilt industry-specific analytic models that combine predictive and cognitive capabilities. The solution enables dynamic behavioral segmentation to uncover actionable customer insights allowing banks to create personalized sales offerings and marketing campaigns. The solution provides intuitive user interfaces and role-specific dashboards specifically designed for line of business users.

Identify propensity to buy

Identify propensity to buy or cross/up-sell by determining the level of engagement for each customer based on their behaviors.

Anticipate customer life events

Accurately predict potential life events for your customers to provide a proactive, personalized experience.

Identify “at risk” customers

Improve your ability to retain your most profitable customers by predicting attrition risks.

Drive Customer Profitability

Identify highly profitable customers for retention, marketing, and new product development.

Key features

  • Dynamic segmentation based on customer behaviors
  • Advanced pre-built Industry analytic models for faster ROI
  • Cognitive models via Watson APIs for smarter decisions
  • Integrated platforms, CRM, chatbots and dashboards

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

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