Experience

Create value for customers and employees at every touchpoint with a human-centric approach to business transformation

  1. Create custom experiences to drive growth and sales
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    Overview

    Deliver impactful experiences that instill trust and loyalty

    IBM Consulting™ designs your business to understand and adapt to customer needs, fast. We have helped businesses like Audi UK and Frito-Lay with their approach to customer lifecycle transformation creating personalized communications, demand-driven commerce and automated customer service. Working with you, and our ecosystem of partners, we apply business design, industry expertise, automation and AI across your platforms, your workflows and your business.

    Modern business insights

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    Design-led, data-driven CXCreate custom experiences to drive growth and sales
    How can we help?

    Experience strategy & design

    IBM Consulting™ works to blend your brand purpose with human insights and the right technologies to meet the moment —delivering exceptional experiences that build customer loyalty and trust.

    Customer lifecycle transformation

    In partnership with leaders like Adobe, Salesforce, SAP and Workday we help you adopt modern ways of working and re-engineer your business to benefit from intelligent workflows, AI and automation.

    Employee engagement and development

    Exceptional customer experiences require engaged employees. IBM Consulting empowers employees with insights. We foster a culture of collaboration and learning by helping you transform and deliver new value to your employees.

    Strategic PartnershipsExperience smarter personalization

    For more than 20 years, IBM and Adobe have developed a one-of-a-kind partnership focused on helping clients design and deliver more personalized experiences that foster customer loyalty and trust.

    Explore our Adobe capabilities Deliver more personalized experiences
    Co-create experiences for all your users

    Together with Salesforce, we don't just create business value. We create progress and human-centered experiences for customers, partners and employees.

    Explore our Salesforce capabilities The State of Salesforce
    Harness HR insights to empower talent

    IBM Workday consulting services will help you build intelligent workflows and processes to inspire and enable your workforce for the future.

    Explore our Workday services Read the Hyster-Yale case study
    Deliver personalized customer experiences with SAP Commerce

    Create personalized and compelling customer experiences that satisfy customers online, on mobile devices and in the store.

    Explore our SAP capabilities Read the Bestore case study
    Let’s get to work

    Collaborative innovation at an enterprise scale

    IBM pioneered the integration of design and agile practices for the enterprise, and IBM Garage™ is where that comes to life. Discover new, innovative ideas to solve what's most important for your business and your customers. IBM Garage applies strategy, design and technology to digitally reinvent your business. We take a human-centered, outcomes-led approach to defining your digital strategy and delivering exceptional customer experiences to build your business.

    Coworkers collaborating with sticky notes and a whiteboard

    With IBM Garage, the user's pain points are brought to the forefront and together, IBM Garage and the customer solve those pain points.

    David Cleveland
    IBM Garage UX Designer
    United States

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    faster speed to outcomes

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    more innovative ideas

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    ROI1

    Hear from our consultants

    Get the latest industry insights, thought leadership and trending articles on building and managing AI-powered businesses in a multicloud world.

    Client stories

    Confronting disruptions with a digital engagement engine

    The retail collapse from Covid-19 prompted TAG Heuer to accelerate their transformation leading with customer experience. Learn how TAG Heuer strengthened relationships by going direct.

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    Unleash the power of your DXP platform

    Discover five ways your organization can create next-wave digital experiences through digital maturity and differentiation.

    Maximize impact with an AI-led marketing strategy

    Better understand customer behavior and make timely decisions through powerful AI insights.