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What is customer experience management?
Mai 2, 2019
Customer experience management (CEM or CXM), is a marketing practice that analyzes and orchestrates interactions between customers and a business or brand.
IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds
Jan 28, 2019
IBM is positioned as a Leader in this IDC MarketScape on AI in enterprise marketing clouds
A nova era do Marketing começa agora
Jul 13, 2018
Chegou a hora de quebrar o paradigma e dar início à criação de campanhas mais inteligentes, orientadas por dados, em todos os canais.
IBM Watson Customer Engagement Blog
Ago 2, 2017
Conheça um pouco mais sobre o Watson aplicado ao Marketing, Commerce e Supply Chain
Experience the power of AI in IBM Watson Customer Experience Analytics
Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates
Content Made Easy with IBM Watson Content Hub
Can content management be simple and powerful? With IBM Watson Content Hub, it can! Visit our site to sign up for a free trial: www.ibm.com/marketplace/cloud/cloud-cms-solution
2018 Marketing Benchmark Report
Jun 8, 2018
This study examines email and mobile marketing messages sent by several thousand brands in 2017, using measurements to establish benchmarks.
The Total Economic Impact of IBM Customer Behavior Analytics Solutions: A Cost Savings And Business Benefits Analysis
Jul 20, 2017
Forrester Consulting conducted a study that looked at the true business benefits of implementing IBM customer behavior analytics solutions.
Gartner Magic Quadrant for Multichannel Campaign Management
Jun 2, 2017
Read this report to learn how Gartner positions 22 multichannel campaign management (MCCM) vendors, and designates IBM a leader in the category.
Magic Quadrant for Multichannel Marketing Hubs
Abr 30, 2018
Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives
Analyst firm recognizes IBM as a leader in Mobile Engagement Automation
Set 27, 2017
The new Forrester wave
Analyst firm recognizes IBM as a Leader in CRM Lead Management
Out 16, 2018
According to Gartner, smarter CRM lead management applications are critical for business profitability and key to driving higher-value opportunities. Enterprises need to process more data, handle complex customer journeys, enable conversational interactions with prospects, and enhance lead scoring.
The Forrester Wave™: Customer Analytics Solutions, Q2 2018
Jun 21, 2018
Tools And Technology: The Customer Analytics Playbook
Data Responsibility @ IBM
Mar 8, 2018
Data is the phenomenon of our time. It is the world’s new natural resource, growing exponentially not only in quantity but more importantly in form
Detecting B2B anomalies: new machine learning capability for SCBN
Jan 21, 2019
SCBN’s Business Transaction Intelligence will use AI and machine learning to detect and alert on anomalies in volume, velocity, and value patterns in supply chain documents and transactions.
IBM is a Leader in the IDC MarketScape: Worldwide Distributed Order Orchestration for Midmarket Retailers
Ago 26, 2018
In today’s commerce landscape, you need an order management platform that can help you compete against big retail.