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IBM Think 2018

IBM Think 2018

Quando: Mar 19, 2018 - Mar 22, 2018

Onde: Mandalay Bay Resort - USA

Detalhes: The event where the problems of tomorrow meet the minds of today. Discover how you can realize exponential outcomes through the power of IBM.

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Omnichannel is Dead. Long Live Omnichannel.

Omnichannel is Dead. Long Live Omnichannel.

Fev 22, 2018

Omnichannel has been one of retail's favorite buzzwords for years now. Yet while the phrase was eagerly adopted, few retailers have successfully realized the promise of channel agnosticity and implemented a truly seamless shopping experience.

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Watson Marketing is a LEADER in Forrester Wave™: Cross-Channel Campaign Management

Watson Marketing is a LEADER in Forrester Wave™: Cross-Channel Campaign Management

Fev 14, 2018

"software-as-a-service (SaaS) buyers looking for digital marketing should evaluate IBM Watson Campaign Automation"

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If you can’t connect with your customers’ data in real time, you don't know Jack

If you can’t connect with your customers’ data in real time, you don't know Jack

Get to know Jack. With intelligent analysis, Watson Marketing can uncover a deep understanding of online customer behavior and use that insight to build rules controlling why and when specific content should appear.

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2018 Magic Quadrant for Digital Experience Platforms

2018 Magic Quadrant for Digital Experience Platforms

Jan 29, 2018

IBM Digital Experience is the LEADER in the Gartner DXP MQ!

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IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment

Jan 29, 2018

Are you leveraging the power of AI in your day-to-day marketing efforts to drive business results and improve your customer experience?

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Palestras MarkeTHINKers 2017

Palestras MarkeTHINKers 2017

Dez 26, 2017

O #MarkeTHINKers2017 aconteceu em Novembro/17 e teve muito conteúdo relevante sobre o marketing moderno! Confira as palestras da IBM, Facebook, MediaMath, Flagcx, e muito mais

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IBM Watson Customer Engagement Blog

IBM Watson Customer Engagement Blog

Ago 2, 2017

Conheça um pouco mais sobre o Watson aplicado ao Marketing, Commerce e Supply Chain

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IBM Watson Marketing - Campaign Automation para marketing digital

IBM Watson Marketing - Campaign Automation para marketing digital

A IBM apresenta uma nova forma de fazer Marketing Digital - IBM Watson Campaign Automation

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Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Magic Quadrant for Multichannel Campaign Management

Jun 2, 2017

Read this report to learn how Gartner positions 22 multichannel campaign management (MCCM) vendors, and designates IBM a leader in the category.

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Analyst firm recognizes IBM as a leader in Mobile Engagement Automation

Analyst firm recognizes IBM as a leader in Mobile Engagement Automation

Set 27, 2017

The new Forrester wave

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Analyst firm recognizes IBM as a Leader in CRM Lead Management

Analyst firm recognizes IBM as a Leader in CRM Lead Management

Set 8, 2017

IBM is recognized as a Leader in this year's Magic Quadrant based on its extensive and deep product offering, and its servicing some of the largest organizations globally. IBM offers a comprehensive lead management product.

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2016 Email Marketing Metrics Benchmark Study

2016 Email Marketing Metrics Benchmark Study

Set 5, 2017

To build a world-class marketing program, it’s crucial to compare yourself to the best performers

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Gartner names IBM a leader for Digital Commerce solutions

Gartner names IBM a leader for Digital Commerce solutions

Out 8, 2017

Gartner has recognized IBM as a leader among Digital Commerce platform providers for several reasons, including the ability to support B2C and B2B business models and for Machine-learning integration.

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The Total Economic Impact of IBM Customer Behavior Analytics Solutions: A Cost Savings And Business Benefits Analysis

The Total Economic Impact of IBM Customer Behavior Analytics Solutions: A Cost Savings And Business Benefits Analysis

Jul 20, 2017

Forrester Consulting conducted a study that looked at the true business benefits of implementing IBM customer behavior analytics solutions.

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IBM named a Leader in 2016 Gartner Magic Quadrant for Horizontal Portals and Web Content Management reports

IBM named a Leader in 2016 Gartner Magic Quadrant for Horizontal Portals and Web Content Management reports

Jul 20, 2017

According to Gartner, "Leaders drive market transformation". Learn more about how IBM has been driving this transformation for more than a decade!

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Driving Strategic Value with IBM Sterling B2B Integration Services

Driving Strategic Value with IBM Sterling B2B Integration Services

Dez 18, 2017

Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration.

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IBM Watson Campaign Automation - IBM Amplify 2017

IBM Watson Campaign Automation - IBM Amplify 2017

IBM Watson Campaign Automation is a hybrid cloud platform built on the foundation of Silverpop Engage (IBM Marketing Cloud) and enhanced with the portfolio of IBM marketing software

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