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What is customer experience management?

What is customer experience management?

Mai 2, 2019

Customer experience management (CEM or CXM), is a marketing practice that analyzes and orchestrates interactions between customers and a business or brand.

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IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds

Jan 28, 2019

IBM is positioned as a Leader in this IDC MarketScape on AI in enterprise marketing clouds

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A nova era do Marketing começa agora

A nova era do Marketing começa agora

Jul 13, 2018

Chegou a hora de quebrar o paradigma e dar início à criação de campanhas mais inteligentes, orientadas por dados, em todos os canais.

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IBM Watson Customer Engagement Blog

IBM Watson Customer Engagement Blog

Ago 2, 2017

Conheça um pouco mais sobre o Watson aplicado ao Marketing, Commerce e Supply Chain

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Experience the power of AI in IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics

Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates

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Content Made Easy with IBM Watson Content Hub

Content Made Easy with IBM Watson Content Hub

Can content management be simple and powerful? With IBM Watson Content Hub, it can! Visit our site to sign up for a free trial: www.ibm.com/marketplace/cloud/cloud-cms-solution

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2018 Marketing Benchmark Report

2018 Marketing Benchmark Report

Jun 8, 2018

This study examines email and mobile marketing messages sent by several thousand brands in 2017, using measurements to establish benchmarks.

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The Total Economic Impact of IBM Customer Behavior Analytics Solutions: A Cost Savings And Business Benefits Analysis

The Total Economic Impact of IBM Customer Behavior Analytics Solutions: A Cost Savings And Business Benefits Analysis

Jul 20, 2017

Forrester Consulting conducted a study that looked at the true business benefits of implementing IBM customer behavior analytics solutions.

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Gartner Magic Quadrant for Multichannel Campaign Management

Gartner Magic Quadrant for Multichannel Campaign Management

Jun 2, 2017

Read this report to learn how Gartner positions 22 multichannel campaign management (MCCM) vendors, and designates IBM a leader in the category.

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Magic Quadrant for Multichannel Marketing Hubs

Magic Quadrant for Multichannel Marketing Hubs

Abr 30, 2018

Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives

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Analyst firm recognizes IBM as a leader in Mobile Engagement Automation

Analyst firm recognizes IBM as a leader in Mobile Engagement Automation

Set 27, 2017

The new Forrester wave

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Analyst firm recognizes IBM as a Leader in CRM Lead Management

Analyst firm recognizes IBM as a Leader in CRM Lead Management

Out 16, 2018

According to Gartner, smarter CRM lead management applications are critical for business profitability and key to driving higher-value opportunities. Enterprises need to process more data, handle complex customer journeys, enable conversational interactions with prospects, and enhance lead scoring.

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The Forrester Wave™: Customer Analytics Solutions, Q2 2018

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Jun 21, 2018

Tools And Technology: The Customer Analytics Playbook

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Data Responsibility @ IBM

Data Responsibility @ IBM

Mar 8, 2018

Data is the phenomenon of our time. It is the world’s new natural resource, growing exponentially not only in quantity but more importantly in form

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Detecting B2B anomalies: new machine learning capability for SCBN

Detecting B2B anomalies: new machine learning capability for SCBN

Jan 21, 2019

SCBN’s Business Transaction Intelligence will use AI and machine learning to detect and alert on anomalies in volume, velocity, and value patterns in supply chain documents and transactions.

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IBM is a Leader in the IDC MarketScape: Worldwide Distributed Order Orchestration for Midmarket Retailers

IBM is a Leader in the IDC MarketScape: Worldwide Distributed Order Orchestration for Midmarket Retailers

Ago 26, 2018

In today’s commerce landscape, you need an order management platform that can help you compete against big retail.

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