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A nova era do Marketing começa agora
Jul 13, 2018
Chegou a hora de quebrar o paradigma e dar início à criação de campanhas mais inteligentes, orientadas por dados, em todos os canais.
2018 Marketing Benchmark Report
Jun 8, 2018
This study examines email and mobile marketing messages sent by several thousand brands in 2017, using measurements to establish benchmarks.
IBM THINK 2019
Quando: Fev 12, 2019 - Fev 15, 2019
Onde: San Francisco, CA
Detalhes: Mark your calendar!
The Forrester Wave™: Customer Analytics Solutions, Q2 2018
Jun 21, 2018
Tools And Technology: The Customer Analytics Playbook
Gartner Magic Quadrant for Multichannel Campaign Management
Jun 2, 2017
Read this report to learn how Gartner positions 22 multichannel campaign management (MCCM) vendors, and designates IBM a leader in the category.
Magic Quadrant for Multichannel Marketing Hubs
Abr 30, 2018
Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives
IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment
Jan 29, 2018
Are you leveraging the power of AI in your day-to-day marketing efforts to drive business results and improve your customer experience?
Watson Marketing is a LEADER in Forrester Wave™: Cross-Channel Campaign Management
Fev 14, 2018
"software-as-a-service (SaaS) buyers looking for digital marketing should evaluate IBM Watson Campaign Automation"
Analyst firm recognizes IBM as a leader in Mobile Engagement Automation
Set 27, 2017
The new Forrester wave
Analyst firm recognizes IBM as a Leader in CRM Lead Management
Set 8, 2017
IBM is recognized as a Leader in this year's Magic Quadrant based on its extensive and deep product offering, and its servicing some of the largest organizations globally. IBM offers a comprehensive lead management product.
Veja como a IBM está revolucionando o Marketing nas empresas. Mais de 5 mil marcas já comprovaram.
Fev 21, 2018
A IBM lança uma plataforma para revolucionar o Marketing Digital no Brasil.
The Total Economic Impact of IBM Customer Behavior Analytics Solutions: A Cost Savings And Business Benefits Analysis
Jul 20, 2017
Forrester Consulting conducted a study that looked at the true business benefits of implementing IBM customer behavior analytics solutions.
Gartner names IBM a leader for Digital Commerce solutions
Out 8, 2017
Gartner has recognized IBM as a leader among Digital Commerce platform providers for several reasons, including the ability to support B2C and B2B business models and for Machine-learning integration.
2018 Magic Quadrant for Digital Experience Platforms
Jan 29, 2018
IBM Digital Experience is the LEADER in the Gartner DXP MQ!
Data Responsibility @ IBM
Mar 8, 2018
Data is the phenomenon of our time. It is the world’s new natural resource, growing exponentially not only in quantity but more importantly in form
Driving Strategic Value with IBM Sterling B2B Integration Services
Dez 18, 2017
Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration.
Omnichannel is Dead. Long Live Omnichannel.
Fev 22, 2018
Omnichannel has been one of retail's favorite buzzwords for years now. Yet while the phrase was eagerly adopted, few retailers have successfully realized the promise of channel agnosticity and implemented a truly seamless shopping experience.
IBM named a Leader in 2016 Gartner Magic Quadrant for Horizontal Portals and Web Content Management reports
Jul 20, 2017
According to Gartner, "Leaders drive market transformation". Learn more about how IBM has been driving this transformation for more than a decade!
IBM Watson Customer Engagement Blog
Ago 2, 2017
Conheça um pouco mais sobre o Watson aplicado ao Marketing, Commerce e Supply Chain