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Experience the power of AI in IBM Watson Customer Experience Analytics
Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates
Content Made Easy with IBM Watson Content Hub
Can content management be simple and powerful? With IBM Watson Content Hub, it can! Visit our site to sign up for a free trial: www.ibm.com/marketplace/cloud/cloud-cms-solution
Anticipate customer behavior with Watson Marketing Insights
Use AI and predictive intelligence to truly understand your customers and their engagement levels with your brand. Watson Marketing Insights empowers you to take action on those insights and be proactive instead of reactive to transform your marketing campaigns at scale
Impactos da Lei Geral de Proteção dos Dados
Set 19, 2018
Hoje no Brasil a recente aprovação pelo Congresso, de uma legislação semelhante ao GDPR (PL 53/2018), também trouxe para nossas rodas de discussões esse importante tema que merece (e precisa) ser discutido a fundo com a LGPD
A nova era do Marketing começa agora
Jul 13, 2018
Chegou a hora de quebrar o paradigma e dar início à criação de campanhas mais inteligentes, orientadas por dados, em todos os canais.
2018 Marketing Benchmark Report
Jun 8, 2018
This study examines email and mobile marketing messages sent by several thousand brands in 2017, using measurements to establish benchmarks.
IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment
Jan 29, 2018
Are you leveraging the power of AI in your day-to-day marketing efforts to drive business results and improve your customer experience?
IBM THINK 2019
Quando: Fev 12, 2019 - Fev 15, 2019
Onde: San Francisco, CA
Detalhes: Mark your calendar!
IBM is a Leader in the IDC MarketScape: Worldwide Distributed Order Orchestration for Midmarket Retailers
Ago 26, 2018
In today’s commerce landscape, you need an order management platform that can help you compete against big retail.
The Forrester Wave™: Customer Analytics Solutions, Q2 2018
Jun 21, 2018
Tools And Technology: The Customer Analytics Playbook
Gartner Magic Quadrant for Multichannel Campaign Management
Jun 2, 2017
Read this report to learn how Gartner positions 22 multichannel campaign management (MCCM) vendors, and designates IBM a leader in the category.
Magic Quadrant for Multichannel Marketing Hubs
Abr 30, 2018
Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives
Watson Marketing is a LEADER in Forrester Wave™: Cross-Channel Campaign Management
Fev 14, 2018
"software-as-a-service (SaaS) buyers looking for digital marketing should evaluate IBM Watson Campaign Automation"
Analyst firm recognizes IBM as a leader in Mobile Engagement Automation
Set 27, 2017
The new Forrester wave
Analyst firm recognizes IBM as a Leader in CRM Lead Management
Set 8, 2017
IBM is recognized as a Leader in this year's Magic Quadrant based on its extensive and deep product offering, and its servicing some of the largest organizations globally. IBM offers a comprehensive lead management product.
Veja como a IBM está revolucionando o Marketing nas empresas. Mais de 5 mil marcas já comprovaram.
Fev 21, 2018
A IBM lança uma plataforma para revolucionar o Marketing Digital no Brasil.
The Total Economic Impact of IBM Customer Behavior Analytics Solutions: A Cost Savings And Business Benefits Analysis
Jul 20, 2017
Forrester Consulting conducted a study that looked at the true business benefits of implementing IBM customer behavior analytics solutions.
Gartner names IBM a leader for Digital Commerce solutions
Out 8, 2017
Gartner has recognized IBM as a leader among Digital Commerce platform providers for several reasons, including the ability to support B2C and B2B business models and for Machine-learning integration.
Omnichannel is Dead. Long Live Omnichannel.
Fev 22, 2018
Omnichannel has been one of retail's favorite buzzwords for years now. Yet while the phrase was eagerly adopted, few retailers have successfully realized the promise of channel agnosticity and implemented a truly seamless shopping experience.
IBM Watson Customer Engagement Blog
Ago 2, 2017
Conheça um pouco mais sobre o Watson aplicado ao Marketing, Commerce e Supply Chain
Data Responsibility @ IBM
Mar 8, 2018
Data is the phenomenon of our time. It is the world’s new natural resource, growing exponentially not only in quantity but more importantly in form
Driving Strategic Value with IBM Sterling B2B Integration Services
Dez 18, 2017
Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration.