Watson Customer Experience Analytics Training & Education

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Watson Customer Experience Analytics Training & Education

Below are pre-recorded web-based training modules. Jump to a specific topic by clicking on the links below or scroll to see the entire curriculum. Click on the ‘Title/Link’ to launch the WBT.
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Contents

Legacy IBM Digital Analytics UI Topics

Watson Customer Experience Analytics

Title/Link Description Length (h:mm:ss) Role
Configure Watson Customer Experience Analytics Learn the benefits of using the Watson Customer Experience Analytics configuration tool. 0:09:00 All customer experience analytics customers
IBMers
IBM Business Partners
Introduction to IBM Watson Customer Experience Analytics Learn how to user Watson Customer Experience Analytics to understand the user journey. 0:30:00 All customer experience analytics customers
IBMers
IBM Business Partners
Using IBM Watson Customer Experience Analytics In this course, you’ll learn how to create journey filters, use audiences, and understand the data sources for Watson Customer Experience Analytics. 0:30:00 All customer experience analytics customers
IBMers
IBM Business Partners
Watson Customer Experience Analytics Data Sources and Transfer Learn how to user Watson Customer Experience Analytics to understand the user journey. 0:30:00 All customer experience analytics customers
IBMers
IBM Business Partners

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IBM Universal Behavior Exchange

Title/Link Description Length (h:mm:ss) Role
Introduction to IBM Universal Behavior Exchange (UBX) In this series of videos, you learn about IBM Universal Behavior Exchange (UBX), how it works, and how to use it to share customer data. 60:00 All customer experience analytics customers
IBMers
IBM Business Partners

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Behavior analysis: IBM Tealeaf on Cloud Customer Experience Analysis

Title/Link Description Length(h:mm:ss) Role
Introduction to Behavior Analysis Capability in Watson Customer Experience Analytics  Learn how to build, analyze, and export report data, as well as the skills required to search for customers and build the Events that underlie all analysis. 0:60:00 All behavior analytics customers
IBMers
IBM Business Partners
Using the Behavior Analysis Capability in Watson Customer Experience Analytics  Learn how to build, analyze, and export report data, as well as the skills required to search for customers and build the Events that underlie all analysis. 0:60:00 All behavior analytics customers
IBMers
IBM Business Partners
Overstat User Training Learn how to use usability analytics to enhance support for analysis and understanding of user intention across multiple digital interaction points. 0:60:00 All behavior analytics customers
IBMers
IBM Business Partners
Release Enablement Get up to speed on the key features released for Watson Customer Experience Analytics Behavior Analytics. 0:60:00 All behavior analytics customers
IBMers
IBM Business Partners
Analyst Best Practices Learn how to plan and execute analysis, as well as how to link them with business results and goals. 8:00:00 All behavior analytics customers
IBMers
IBM Business Partners

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 Digital Analysis: IBM Digital Analytics CX Edition Topics

 Getting Started (IBM Digital Analytics New UI)

Title/Link Description Length(h:mm:ss) Role
Introduction to the Digital Analysis Capability in Watson Customer Experience Analytics This course will provide the learner with basic information about the Digital Analysis Capability enabling the user to begin exploring and navigating the capability. Modules included in this course will provide instruction for data collection and tagging, navigation, standard reports, segments and filters, and how to build custom reports. 0:30:00 All Digital Analytics Users
IBMers
IBM Business Partners
An overview of Digital Analytics Learn about the basic navigation and key features of the IBM Digital Analytics user interface. 0:02:13 All Digital Analytics Users
IBMers
IBM Business Partners
Using workspaces and reports Find out how to modify all reports in a single workspace and how to create, edit, and share workspaces. 0:02:32 All Digital Analytics Users
IBMers
IBM Business Partners
Advanced report configuration Learn how to use the configuration panel to see the exact information you want to see in your reports. 0:03:33 All Digital Analytics Users
IBMers
IBM Business Partners
Filters and Segments in Digital Analytics Learn when to use filters and segments and the differences between each. 0:04:00 All Digital Analytics Users
IBMers
IBM Business Partners
Data Collection & Tagging Fundamentals This module will focus on the key features of Data Collection and Data Tagging. You will learn how IBM Digital Analytics collects and stores data through cookies and tagging, recognize the available data tags, and define common terms used throughout the different reporting suites. 0:10:58 All Digital Analytics Users
IBMers
IBM Business Partners
Flat List and Hierarchy reports Learn the uses for Flat List reports and Hierarchy reports and how to create them. 0:05:00 All Digital Analytics Users
IBMers
IBM Business Partners
Custom Group and Segment Compare reports Learn the uses for Custom Group reports and Segment Compare reports and how to create them. 0:05:00 All Digital Analytics Users
IBMers
IBM Business Partners
Clickstream and Truepath reports Learn the uses for Clickstream reports and Truepath reports and how to create them. 0:05:00 All Digital Analytics Users
IBMers
IBM Business Partners

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Legacy IBM Digital Analytics UI Topics

Getting Started (Legacy UI)

Title/Link Description Length(h:mm:ss) Role
Getting Started with Digital Analytics Navigate the Digital Analytics user interface. Update profile preferences and report views. Utilize report options to make changes. Customize report charts and tables. 0:15:26 IBMers
IBM Business Partners
Creating Dashboards & Workbooks Dashboards provide a comprehensive view of your website performance. Users can customize dashboards by leveraging a wide range of selectable metrics and configurable modules. Workbooks are a collection of reports. These tabs allow users to quickly toggle between multiple reports. For easy comparative analysis, workbooks can be saved and viewed as a single unit. 0:13:52 IBMers
IBM Business Partners
Effective Troubleshooting This module will provide attendees with tools to effectively troubleshoot issues through the use of FAQs, Tag Bar and the Tracking Code Generator, managing invalid Marketing Programs, and maintaining the Category Definition File. 0:24:28 IBMers
IBM Business Partners

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Best Practice Reports (Legacy UI)

Title/Link Description Length(h:mm:ss) Role
Browsers Report The Browsers report identifies browser type and browser versions most commonly used by a session navigating to your website. 0:2:55 Analytics Consultant
IBMers
IBM Business Partners
Elements Report The Elements report shows which Web 2.0 applications visitors are using to dive deeper into your website. 0:4:02 Performance Analyst
IBMers
IBM Business Partners
Mobile Operating Systems Report The Mobile Operating Systems report shows the mobile operating systems that are used to visit your website. 0:2:28 Customer Data Analyst
Analytics Consultant
IBMers
IBM Business Partners
Natural Search Report The Natural Search report shows website traffic and conversion that results from natural search, grouped by search string and search engine. Use this report to identify which keywords visitors associate with your brand and to determine your paid search marketing strategy. 0:3:07 Marketers
IBMers
IBM Business Partners
On-Site Search Report The On-Site Search report provides data about on-site searches performed on your site. 0:2:58 Customer Experience Analyst
Analytics Consultant
IBMers
IBM Business Partners
Operating Systems The Operating Systems report allows you to analyze which specific operating systems are used by sessions accessing your website. 0:3:55 Customer Data Analyst
IBMers
IBM Business Partners
Page Categories Report The Page Categories report groups pages based on navigational structures on your website. You can monitor the page view and conversion influence, and assign a value to pages based on the amount of revenue or conversion behavior that the page influenced. 0:7:04 Customer Experience Analyst
Online Merchandiser
IBMers
IBM Business Partners
Product Categories Report The Product Categories report offers Financial Services customers the ability to understand, analyze, and optimize product completions and affinities. Using Product Categories, you can measure the success of visitor interactions with specific products. 0:4:03 Customer Experience Analyst
Online Merchandiser
IBMers
IBM Business Partners
Referring Sites Report The Referring Sites report shows the websites that are referring traffic to your website. With this information, you can track the influence of key websites on site traffic to your website and measure the value of this traffic. 0:4:48 Marketers
IBMers
IBM Business Partners
Screen Resolution Report The Screen Resolution report allows you to analyze which specific monitor resolutions are used by sessions accessing your website. This can help you make sure that important elements appear without having to scroll. 0:4:30 Customer Data Analyst
IBMers
IBM Business Partners

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Analyzing Site Metrics, Content, and Product Performance

Title/Link Description Length(h:mm:ss) Role
Top Line Metrics Report A configurable and powerful report for analyzing high level metrics about your visitors and overall site performance. This is the only report that includes both. 0:14:39 IBMers
IBM Business Partners
Action Ready Reports (ARR) are a standard set of executive level reports delivered in a Microsoft Excel workbook designed to extend access to online performance data to individuals without direct. 0:09:41 IBMers
IBM Business Partners
Product Performance This module will focus on the reports that enable you to measure the effectiveness of product placement through categorization and the success of visitor interactions with specific products. 0:21:52 IBMers
IBM Business Partners

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Utilizing Marketing Reports

Title/Link Description Length(h:mm:ss) Role
Marketing Channels The Marketing Channels Report provides a high level overview of every referral source directing traffic to your website. 0:14:54 IBMers
IBM Business Partners
Natural Search Report This module will enable you to utilize the Natural Search Report which allows you to view site traffic and conversion resulting from natural search grouped by search string and search engine. 0:14:19 IBMers
IBM Business Partners
Inbound Link Analysis The Inbound Link Analysis Report allows you to track multiple off-site campaign links within one report. Referral traffic can be isolated with a unique combination of referral and destination URL strings. 0:07:55 IBMers
IBM Business Partners
Referring Sites Report This module will teach users on how to analyze the report data that shows the websites or domains that are referring traffic to your site. You can track the influence of key websites on site traffic and measure the value of this traffic. 0:13:59 IBMers
IBM Business Partners
Marketing Channels Attribution Reports In this module, we will focus on the Marketing Channel Attribution Reports including: Channel Venn, Channel Stream, and Visitor Journey. 0:11:57 IBMers
IBM Business Partners

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Digital Recommendations & Additional Applications

Title/Link Description Length(h:mm:ss) Role
IBM Digital Analytics Benchmark This module provides competitive data for industry-specific, best practice key performance indicators, showing how your site performs compared to industry leaders and peers. 0:11:13 IBMers
IBM Business Partners
Import IBM Digital Analytics Import gives you the flexibility to merge data obtained from other sources with information that is captured by IBM Digital Analytics site tracking technologies. Imported data can be used to enhance analysis conducted within IBM Digital Analytics Web Analytics, IBM Digital Analytics Intelligent Offer, IBM Digital Analytics Search Marketing, and IBM Digital Analytics LIVEmail. 0:15:32 IBMers
IBM Business Partners
AdTarget Digital Analytics AdTarget™ is a digital marketing application that will help your organization optimize its display ad campaigns. AdTarget allows you to maintain direct control over the types of data you wish to share with Digital Analytics Connect certified partners. With AdTarget you will create audience segmentation logic, configure data syndication with partners and evaluate the effectiveness of your display ad campaigns. 0:16:48 IBMers
IBM Business Partners
Digital Recommendations Digital Recommendations automatically generates personalized product or content recommendations for each visitor based on current session and historical browsing, shopping, and purchasing data collected by Digital Analytics. With Digital Recommendations you can automate personalized recommendations through a powerful set of proven and configurable algorithms. 0:26:12 IBMers
IBM Business Partners
LIVEmail LIVEmail is a precision email marketing application that enables you to create targeted email campaigns to improve open, click thru, and conversion rates, as well as overall customer engagement and satisfaction. The LIVEmail application includes email best practice programs including: targeting site browsers, abandoners, converters, or dormant visitors. 0:15:47 IBMers
IBM Business Partners
Enterprise Analytics Enterprise Analytics is a capability enabled within the Digital Analytics platform which allows for aggregated multi-site data rollups. 0:07:45 IBMers
IBM Business Partners
Enterprise Dashboard This module will provide greater insight, through the Content Analysis Reports, on how pages and links influence visitor behavior and conversion across your site. 0:13:05 IBMers
IBM Business Partners
WebSphere Commerce This module will focus on the WebSphere Commerce report capabilities within the IBM Digital Analytics application. 0:10:58 IBMers
IBM Business Partners

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IBM Digital Analytics Explore

Title/Link Description Length(h:mm:ss) Role
IBM Digital Analytics Explore This module will highlight the fundamentals of Explore and provide a high level overview of various report types, Navigation, Dashboards and administration options. 0:17:38 IBMers
IBM Business Partners
Explore Reports This module will focus on Hierarchy, Filtered Groups, and Segment Compare Reports. 0:10:41 IBMers
IBM Business Partners
Flat List Reports This module will focus on IBM Digital Analytics Explore Flat List Reports. 0:13:50 IBMers
IBM Business Partners
Impression Attribution This module will enable users to utilize Impression Attribution which provides a comprehensive view of your online advertising. You can analyze key metrics and demonstrate how campaigns across the Internet influence website acquisition, conversion, and retention. 0:09:14 IBMers
IBM Business Partners
Lifecycle Lifecycle delivers an understanding of a customer’s lifecycle and what motivates the customer to progress to the next milestone. Lifecycle helps you understand which milestones your visitors have reached and what are the campaigns, products and content that advance customers through the lifecycle. You can then take action by directly targeting these visitors in an attempt to trigger advancement. 0:11:39 IBMers
IBM Business Partners
Best Practices for Flash Tagging This module will familiarize participants with IBM Digital Analytics tagging methods and discuss best practices for tagging flash animations on your website. 0:24:28 IBMers
IBM Business Partners
Mobile Analytics Businesses are rapidly developing mobile sites and mobile content to serve an ever growing population of mobile users. The mobile reports will show related orders and sales from which operating systems, browser, and aggregated sequence of mobile and non mobile devices used by visitors to your website. 0:11:54 IBMers
IBM Business Partners
Creating & Analyzing Paths This module will enable users to analyze visitor paths using Clickstream and TruePath. 0:16:07 IBMers
IBM Business Partners
Tagging Best Practices to Optimize Marketing Tracking This module will provide participants with the information necessary to successfully tag and track marketing campaigns. 0:21:55 IBMers
IBM Business Partners
Search Marketing (Part 1) IBM Search Marketing is a pay per click (PPC) management application that integrates data from the major search engines and analytics data. This module will focus on the Search Marketing advanced reporting and analysis, dashboards, and report tool bars. 0:22:43 IBMers
IBM Business Partners
Search Marketing (Part 2) This module is the second in a two-part series on the Search Application and will focus on Campaign and Bid Management. 0:17:30 IBMers
IBM Business Partners

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Digital Data Exchange

Title/Link Description Length(h:mm:ss) Role
Digital Data Exchange General Tagging The Digital Data Exchange application is part of the IBM Digital Analytics package that provides a single interface that streamlines configuration and deployment of page tags, to enable marketing and general business groups. 0:15:46 IBMers
IBM Business Partners
Digital Data Exchange Advanced Tagging The Digital Data Exchange application provides a single interface that streamlines configuration and deployment of page tags. This module will focus on the advanced features available within Digital Data Exchange. 0:15:21 IBMers
IBM Business Partners
Digital Data Exchange API The Digital Data Exchange API is an application in IBM Digital Data Exchange with which you can request an API call through a generated URL to return your requested data. 0:10:16 IBMers
IBM Business Partners

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Marketing Center

Title/Link Description Length(h:mm:ss) Role
IBM Marketing Center V2 IBM Marketing Center is a console from which you can create, manage, and deploy campaigns. This module focuses on Hourly reporting options, Promotion Code Support, and Opt-Out services. 0:09:20 IBMers
IBM Business Partners

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Targeted Learning Series (Legacy UI)

Title/Link Description Length(h:mm:ss) Role
Calculated Metrics This module focuses on creating a calculated metric in IBM Analytics. 0:03:19 All Digital Analytics Users
Filters vs Segments This module takes you through the steps to create a filter and a segment and the difference between the two. 0:06:15 All Digital Analytics Users
Adding a New User This module in IBM Analytics showcases how to add a new user in IBM Analytics 0:01:50 All Digital Analytics Users
Email Distributions Lists This module shows how to create and edit email distribution lists. 0:02:23 All Digital Analytics Users
Creating Site Attributes in Multisite This module shows users how to create site attributes in IBM Multisite. 0:03:57 All Digital Analytics Users